Manager - CRM
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Key skills for this role
About the Role
Almosafer is seeking a CRM Manager to curate and execute strategies to improve customer engagement and retention. You will plan and execute CRM campaigns across email, push, WhatsApp, and SMS, analyze customer data, and drive innovation.
Key Skills for This Role
Responsibilities
- Plan, execute, measure, analyze and improve targeted CRM campaigns across email, push notifications, WhatsApp, and SMS
- Identify opportunities to impact the customer journey across lifecycle stages
- Collaborate with stakeholders from tech, product, brand, UX, data teams to successfully plan and execute end to end projects and campaigns
- Drive innovation in CRM campaigns by testing new strategies, channels, and technologies
- Stay up to date of CRM technology trends and advancements to recommend improvements and integrations
- Provide technical guidance and troubleshoot issues for data flows, integrations within CRM tools and third party platforms
- Design effective target audiences and segments for every message to drive engagement and revenue performance
- Own the CRM KPIs, providing regular updates on campaign performance, customer engagement, and retention metrics
- Analyze customer data and behavior, identifying opportunities for automation, personalized messaging, and tailored marketing campaigns
Requirements
- Excellent understanding of the tech CRM landscape and main trends in the industry
- 6+ years of relevant experience in marketing automation CRM tools Moengage, Clevertap, Braze or any other similar B2C marketing automation tools
- Analytical mindset and ability to work with large data sets
- Ability to lead a team and work collaboratively with multiple stakeholders across departments
- Ability to work as part of a cross functional team and independently
- Excellent organizational and project management skills
- Proactive approach to problem solving
- Strong interpersonal skills
Full Job Posting
About the Company
- At Almosafer Travel & Tourism Co, we’re not just part of the travel industry, we’re helping shape its future.
- As Saudi Arabia’s leading travel company, we serve millions across every segment of the travel and tourism ecosystem.
About the Role
- The ideal candidate will be responsible for curating and executing strategies to improve customer engagement and retention.
- This role requires critical thinking with a problem solving mindset, capable of troubleshooting complex challenges in CRM processes, campaign execution, and system integrations.
Responsibilities
- Plan, execute, measure, analyze and improve targeted CRM campaigns across multiple customer channels of Email, Push Notifications, WhatsApp and SMS
- Identify opportunities to impact the customer journey across lifecycle stages
- Collaborate with stakeholders from tech, product, brand, UX, data teams to successfully plan and execute end to end projects and campaigns
- Drive innovation in CRM campaigns by testing new strategies, channels, and technologies
- Stay up to date of CRM technology trends and advancements to recommend improvements and integrations
- Provide technical guidance and troubleshoot issues as applicable for data flows, integrations within the CRM tools and 3rd party platform(s)
- Design effective target audiences and segments for every message to drive engagement and revenue performance
- Own the CRM KPIs, providing regular updates on campaign performance, customer engagement, and retention metrics
- Analyze customer data and behavior, identifying opportunities for automation, personalized messaging, and tailored marketing campaigns
Profile Requirements
- Excellent understanding of the tech CRM landscape and main trends in the industry
- 6+ years of relevant experience in marketing automation CRM tools Moengage, Clevertap, Braze or any other similar B2C marketing automation tools
- Must show an analytical mindset and not be afraid to work with large data sets
- Ability to lead a team and work collaboratively with multiple stakeholders across departments
- Ability to work as part of a cross functional team and independently
- Excellent organizational and project management skills
- Proactive approach to problem solving
- Strong interpersonal skills
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