Manager- Content Creation | Emirati Talent
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Key skills for this role
About the Role
Majid Al Futtaim seeks a Manager of Content Creation to develop social-first content for corporate brand, executive visibility, and employer brand across platforms like LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts.
Key Skills for This Role
Responsibilities
- Develop social first content across digital platforms, including LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts, aligned with Corporate Communications priorities
- Transform corporate announcements, campaigns, leadership messages, events, and culture stories into engaging platform specific content
- Monitor social trends, audience behaviours, conversations, and engagement insights to optimise content performance and relevance
- Collaborate with creative teams, executives, communication partners, and agencies to deliver a consistent content pipeline
- Leverage artificial intelligence assisted tools for content creation, editing, localisation, and optimisation while ensuring accuracy and brand alignment
- Analyse performance data, maintain content calendars, and improve publishing processes through insights and social listening
Requirements
- Bachelor’s degree in marketing, digital media, communications, journalism, or a related field
- 4–6 years of experience in social content creation, digital publishing, and platform native storytelling
- Strong knowledge of short form content, community engagement, social analytics, and audience behaviours
- Expertise in brand tone, content workflows, and digital communication best practices
Full Job Posting
Role Summary
- Create and deliver platform native, social first content that enhances MAF's corporate brand, executive visibility, employer brand, and stakeholder engagement.
- Translate communication priorities into engaging, audience focused content across enterprise social channels while adapting to emerging trends and ensuring brand consistency, governance, and reputational integrity.
ROLE PROFILE
- Develop social first content across digital platforms, including LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts, aligned with Corporate Communications priorities.
- Transform corporate announcements, campaigns, leadership messages, events, and culture stories into engaging platform specific content.
- Monitor social trends, audience behaviours, conversations, and engagement insights to optimise content performance and relevance.
- Collaborate with creative teams, executives, communication partners, and agencies to deliver a consistent content pipeline.
- Leverage artificial intelligence assisted tools for content creation, editing, localisation, and optimisation while ensuring accuracy and brand alignment.
- Analyse performance data, maintain content calendars, and improve publishing processes through insights and social listening.
Requirements
- Hold a bachelor’s degree in marketing, digital media, communications, journalism, or a related field.
- Bring 4–6 years of experience in social content creation, digital publishing, and platform native storytelling.
- Demonstrate strong knowledge of short form content, community engagement, social analytics, and audience behaviours.
- Apply expertise in brand tone, content workflows, and digital communication best practices.
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