Manager, Cards Product Development Affluent
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Key skills for this role
About the Role
CBD seeks a Manager for Cards Product Development focusing on affluent segments. The role involves building customer value propositions, driving product development from concept to launch, and collaborating with cross-functional teams.
Key Skills for This Role
Responsibilities
- Conduct market research and competitor benchmarking to identify product gaps and opportunities
- Drive product development by hands on ownership from card art, collaterals, marketing assets, pricing, system functionality to digital onboarding
- Collaborate with cross functional teams (Marketing, Risk, Compliance, Operations, Technology) to ensure seamless product delivery
- Lead product development initiatives from concept to launch, ensuring timely execution and budget adherence
- Prepare business cases, product papers, and approval documentation for internal governance forums
- Integrate customer feedback and usage analytics to refine product features and improve user experience
- Ensure all products comply with UAE Central Bank regulations and internal risk frameworks
- Track product performance metrics (e.g., uptake, profitability, NPS) and recommend optimization strategies
Requirements
- Bachelor's degree in Business, Finance, or related field (MBA preferred)
- Minimum 5–7 years in credit card product development, preferably within a UAE based bank
- Knowledge of credit card value propositions and components
- Project management, stakeholder engagement, analytical thinking, and commercial acumen
Full Job Posting
Job Purpose
- To build best in class customer value propositions with a focus on affluent and super affluent customer segments. Ability to analyze value proposition economics and determine the right loyalty currencies including working with partners to build redemption capabilities.
Principal Accountabilities
- Conduct market research and competitor benchmarking to identify product gaps and opportunities.
- Drive product development by hands on ownership from card art, collaterals and marketing assets, pricing, system functionality to digital onboarding.
- Understanding of network (scheme) value propositions and ability to amplify the benefits in alignment with the target customer segment.
- Collaborate with cross functional teams (Marketing, Risk, Compliance, Operations, Technology) to ensure seamless product delivery.
- Lead product development initiatives from concept to launch, ensuring timely execution and budget adherence.
- Prepare business cases, product papers, and approval documentation for internal governance forums.
- Integrate customer feedback and usage analytics to refine product features and improve user experience.
- Champion digital first product enhancements aligned with the bank’s transformation agenda.
- Ensure all products comply with UAE Central Bank regulations and internal risk frameworks.
- Liaise with Legal and Compliance to manage product related risks and documentation.
- Track product performance metrics (e.g., uptake, profitability, NPS) and recommend optimization strategies.
- Support sales and distribution teams with product training and go to market strategies.
Education And Experience
- Bachelor’s degree in Business, Finance, or related field (MBA preferred).
- Minimum 5–7 years in credit card product development, preferably within a UAE based bank.
- Credit card value propositions and its components.
- Project management, stakeholder engagement, analytical thinking, and commercial acumen.
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