Lifecycle Marketing Manager Crypto

About Revolut

About The Role

What Youll Be Doing

• Owning and optimising end-to-end lifecycle flows using funnel and cohort analytics across onboarding, activation, retention, reactivation, and cross-sell
• Developing event and segmentation-based retention and reactivation programmes built around contextual messaging, event triggers, and personalised guidance
• Working with Product, Marketing, and Data to identify behavioural drop-offs and design interventions to reduce friction
• Leading growth and engagement campaigns, product rollouts, seasonal moments, and ecosystem partnerships
• Owning creative briefs, messaging frameworks, and narrative consistency across all touch-points
• Managing campaign workflows, production timelines, approvals, and localisation by market

What Youll Need

• 5+ years experience in lifecycle marketing, CRM, or growth marketing
• A solid understanding of user behaviour and funnel analytics
• Experience developing segmentation strategies and multi-step journey flows
• The ability to write clear, compelling messaging aligned with compliance requirements
• To be comfortable operating in a fast-moving, cross-functional, international environment
• Nice to have
• Experience in fintech, crypto, or consumer tech
• Building a global financial super app isn’t enough.
• Our Revoluters are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday.
• Were not just doing this because its the right thing to do.
• We’re doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers.
• That’s why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.

Important Notice For Candidates

• Job scams are on the rise.
• Please keep these guidelines in mind when applying for any open roles.
• Only apply through official Revolut channels. We don’t use any third-party services or platforms for our recruitment.
• Always double-check the emails you receive. Make sure all communications are being done through official Revolut emails, with an @revolut.com domain.
• We wont ask for payment or personal financial information during the hiring process.
• If anyone does ask you for this, it’s a scam.
• Report it immediately.
• By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact.
• I confirm I have disclosed if applicable any previous employment with Revolut.
• I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Revolut may be terminated summarily or I may be dismissed.
• By submitting this application, I agree that my personal data will be processed in accordance with Revoluts Candidate Privacy Notice

Job Details

About The Company

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