Lifecycle Marketing Manager

Own all lifecycle email and SMS end-to-end flows, campaigns, promotions, and transactional sequences built and managed in Klaviyo

Leverage Shopify and Recharge data to power segmentation, trigger-based flows, and subscription lifecycle programs (trials, renewals, cancellation saves)

Write, brief, and QA email copy in Tiny Health’s brand voice; partner with our copywriter for larger campaigns

Own deliverability, list health, and ESP hygiene, and more

Build and launch a lifecycle performance dashboard that surfaces weekly optimization signals across list growth, flow performance, and campaign revenue, establishing the data infrastructure this role runs on

Deliver monthly analytics reports with strategic recommendations and prioritized testing plans attached

Maintain a structured testing cadence across subject lines, send timing, CTAs, segmentation logic, and content, translating test results into durable program improvements

Design and continuously optimize welcome sequences for newly acquired leads, orienting them to the science, the product, and the Tiny Health community

Build and optimize a dedicated membership acquisition program for prospects — including a new quiz-based entry point that segments leads by health goal and routes them into tailored nurture sequences designed to drive membership conversion over single-purchase outcomes

Develop segmented welcome paths based on acquisition source, expressed interest (baby vs. child vs. adult gut health vs. vaginal microbiome), and early behavioral signals

Own membership KPIs: upsell, renewal rate, churn by cohort and lifecycle stage, repeat purchase rate, and subscription retention

Design member journeys that drive meaningful product usage, with a specific focus on increasing the rate of members completing multiple tests annually and utilizing coaching session, since product engagement is a strong predictor of renewal

Work with product marketing to ensure lifecycle programs reflect new features, content releases, and science milestones that give members reasons to stay and re-engage

Identify and address specific drivers of late-stage churn with targeted save sequences triggered by disengagement signals upstream

Translate performance data into clear insights and use them to continuously raise the bar

Serve as the primary internal owner of our lifecycle agency relationship

Set strategic direction, review creative and copy output, and hold the agency accountable to performance standards

Ensure agency work reflects Tiny Health’s brand voice, regulatory requirements, and member experience standards

3–7 years of lifecycle, CRM, or email marketing experience at a DTC, subscription, or consumer health brand

Hands-on Klaviyo experience or similar email platform: You know the platform well and can build flows, segments, and campaigns without hand-holding

Familiarity with Shopify and Recharge (or comparable e-commerce and subscription platforms)

Experience building and optimizing lifecycle programs for multiple distinct audiences or segments

Strong strategic instincts paired with real execution skills: You can set direction and do the work

Familiarity with the full customer funnel: You understand how lifecycle connects to acquisition, activation, and revenue

Strong written communication; comfort writing, copy editing or briefing email copy

Data-driven: you know which metrics matter, how to read them, and how to act on them.

Analytically fluent: you're comfortable pulling your own data in Klaviyo and Shopify, building performance reports, and translating numbers into clear decisions. You don't wait for someone else to tell you what's working

Highly organized and self-directed: You manage competing priorities without dropping the ball

Experience managing or directing external agencies

Previous experience in a fast-paced startup environment

Work experience in DTC health/wellness companies

Experience working remotely, with proficiency in Slack

Self-directed, proactive, and comfortable with ambiguity

Familiarity with gut health, microbiome, or family health categories

Remote-First Company: our working hours follow a 2 hour window from 9 am - 6 pm CST

Driven by an ambitious mission: we're reinventing how we should think about wellness from the first 1,000 days to the last

Shape what we build, not just how we build it : we prioritize experimentation with taking ownership, and moving fast

No hidden agendas : we operate with full transparency because when everyone's working from the same honest picture, you spend less time on politics and more time on impact

High standards, human culture: we hold ourselves to a high bar and do it alongside a team who can laugh at themselves and make the hard days genuinely enjoyable

Learn fast, be better What that looks like: You deliver your output when it creates value, not when it’s perfect. After, you continuously monitor it and improve it over time.

Be relentlessly resourceful What that looks like: When faced with a blocker, you map three alternative solutions, highlight your favourite, justify why, and seek quick feedback from your team.

Think like an owner What that looks like: When something needs to get done, you own it, communicate cross-functionally, and see it across the finish line.

Act with honesty and empathy What that looks like: When a colleague shares an idea that carries real risk, you challenge it in the moment and do it with kindness.

Delight people by anticipating their needs What that looks like: You put yourselves in the shoes of the customer or collaborator before presenting an idea, process, or proposal, and curate your communication to address their pain points.