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Lead Web & Digital Analyst
EPAM Systems
Coimbatore, IND
Full-time
Mid-Senior
Onsite
Discovered 1 weeks ago
Google Analytics 4Google Tag ManagerFirebase AnalyticsGoogle Cloud PlatformBigQuerySQL
Free
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Google Analytics 4Google Tag ManagerFirebase Analytics
Role Overview
Lead web and mobile analytics operations across enterprise platforms as a Digital Analytics SME and Technical Analytics Lead.
Focus on advanced analytics implementation, data engineering, AI-driven automation, and stakeholder reporting.
Key Skills for This Role
Google Analytics 4Google Tag ManagerFirebase AnalyticsGoogle Cloud PlatformBigQuerySQL
Full Job Posting
Role Overview
Lead web and mobile analytics operations across enterprise platforms as a Digital Analytics SME and Technical Analytics Lead.
Focus on advanced analytics implementation, data engineering, AI-driven automation, and stakeholder reporting.
Responsibilities
- Administer enterprise GA4 event design, reporting, attribution, and audience creation.
- Manage web and server-side Google Tag Manager with Consent Mode v2 and privacy-first measurement.
- Set up cross-domain and cross-platform tracking and govern UTM usage.
- Build Firebase Analytics and Crashlytics instrumentation with release validation and analytics QA.
- Design data layers and web and mobile tagging with JavaScript.
- Develop data pipelines and BigQuery solutions on Google Cloud Platform.
- Build executive dashboards and self-service analytics with Power BI and Looker Studio.
- Create KPI frameworks and clear data narratives for stakeholders.
- Automate analytics and develop self-service insight agents with Claude Code and Microsoft Copilot Studio.
- Support SEO, paid media, attribution modeling, and conversion rate optimization measurement.
- Oversee Jira workflows and Confluence documentation in Agile/Scrum environments.
- Maintain GDPR/LGPD compliance, consent management, data governance, and audit activities.
Requirements
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