Lead UX Strategist
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Key skills for this role
About the Role
Amadeus is looking for a Lead UX Strategist to define and drive the end-to-end customer experience across a complex digital ecosystem. The role combines user research, data-driven decision making, and UX design to optimize digital touchpoints and improve conversion.
Key Skills for This Role
Responsibilities
- Define and drive the end to end user experience vision across digital touchpoints
- Plan and conduct user research activities including interviews, usability testing, contextual inquiry, and surveys
- Design and refine customer journeys, user flows, and interaction models
- Define and track key performance indicators related to user experience and conversion
- Design and support experimentation activities such as A/B testing and usability testing
- Collaborate with business, product, and technology teams to align experience strategy with organizational goals
Requirements
- Degree in Design, Human Computer Interaction, Digital Technologies, Business, Psychology, Marketing, or related field, or equivalent practical experience
- Proven experience in UX, customer experience, web optimization, or digital product design
- Ability to conduct and interpret user research and translate insights into meaningful design improvements
- Experience with prototyping, journey mapping, and usability testing
- Familiarity with experimentation methods such as A/B testing or usability studies
- Strong collaboration, communication, and problem solving skills
- Data driven mindset with the ability to work with analytics and performance insights
- Fluent in English; additional languages such as Arabic are an advantage
Full Job Posting
Job Title
- Lead UX Strategist
Role Overview
- We are looking for a Lead UX Strategist to define, drive, and continuously improve the end to end customer experience across a complex digital ecosystem.
- The role focuses on ensuring that user experience, customer journey consistency, and conversion performance are central to solution design and delivery.
- Combining strong customer understanding, research capabilities, and data driven decision making, this role takes a hands on approach to shaping user journeys, optimizing digital touchpoints, and improving key performance indicators.
- The Senior UX Strategist works closely with business, product, and technology teams to translate business objectives into intuitive, efficient, and high performing customer experiences.
Customer Experience Strategy And Ownership
- Define and drive the end to end user experience vision across digital touchpoints, ensuring consistency, usability, and alignment with business and user needs.
- Collaborate with stakeholders to understand user needs, expectations, and pain points across the customer journey.
- Translate business goals into clear UX, CX, and CRO strategies that improve engagement, satisfaction, and conversion outcomes.
- Act as a key reference for experience related topics, promoting best practices, alignment, and consistency across teams.
UX Research and Strategic Vision
- Plan and conduct user research activities, including interviews, usability testing, contextual inquiry, and surveys, to generate meaningful and actionable insights into user behaviours and needs across digital touchpoints.
- Stay informed about UX trends, industry practices in travel and digital ecosystems, and emerging interaction patterns to identify opportunities for improvement and innovation.
- Define and communicate clear UX direction for digital touchpoints, proposing strategic recommendations that balance user needs, business goals, and technical constraints.
- Build and maintain a shared knowledge base of user insights to support product and experience decisions across teams.
- Present research findings and strategic recommendations in a clear, structured, and actionable way to product owners and stakeholders.
UX Design and Journey Optimisation
- Design and refine customer journeys, user flows, and interaction models to deliver intuitive and seamless experiences.
- Contribute to UX design activities when needed, including wireframes, prototypes, and experience concepts.
- Work closely with product and engineering teams to ensure alignment between user experience, business objectives, and technical feasibility.
- Validate and improve experience quality through iterative testing, user feedback, and continuous improvement practices.
Conversion Optimisation (CRO) and Performance
- Define and track key performance indicators related to user experience and conversion (e.g., engagement, drop off, conversion rates).
- Identify opportunities to improve customer journeys and overall digital performance.
- Design and support experimentation activities such as A/B testing and usability testing to validate improvements.
- Use data and insights to continuously improve user experience and business outcomes.
Experience Governance And Consistency
- Ensure a consistent and high quality user experience across products, channels, and digital touchpoints.
- Collaborate with designers, developers, and architects to maintain and evolve UX standards and guidelines.
- Encourage the use of reusable design patterns and scalable experience solutions.
- Identify potential UX risks early and support mitigation strategies to maintain experience quality.
Collaboration and Ways of Working
- Work closely with business stakeholders to align experience strategy with organizational goals and customer expectations.
- Collaborate with cross functional product and technology teams to integrate UX considerations into delivery processes.
- Foster a strong user centric mindset by promoting design thinking and experience driven decision making.
- Communicate UX priorities, insights, and improvement opportunities clearly across all relevant stakeholders.
About The Ideal Candidate
- Degree in Design, Human Computer Interaction, Digital Technologies, Business, Psychology, Marketing, or related field, or equivalent practical experience.
- Proven experience in UX, customer experience, web optimization, or digital product design.
- Ability to conduct and interpret user research and translate insights into meaningful design improvements.
- Experience with prototyping, journey mapping, and usability testing.
- Familiarity with experimentation methods such as A/B testing or usability studies.
- Strong collaboration, communication, and problem solving skills.
- Data driven mindset with the ability to work with analytics and performance insights.
- Experience in travel, e commerce, or similar industries is a plus but not required.
- Fluent in English; additional languages such as Arabic are an advantage.
What can we offer you?
- A critical mission and purpose At Amadeus, you'll power the future of travel with a critical mission and extraordinary purpose.
- A truly global DNA Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.
- Great opportunities to learn Learning happens all the time and in many ways at Amadeus, from on the job training to formal activities, and daily interactions.
- A caring environment – Amadeus fosters a caring environment that supports both professional growth and personal well being.
- A complete rewards offer Amadeus provides attractive compensation packages, including salary, bonus, caregiving and health benefits.
- A flexible working model Embrace our flexible working model, enabling you to excel wherever and however you work best.
- A diverse, equitable, and inclusive community – We are committed to enabling each employee to reach their full potential by fostering a culture of belonging and fair treatment.
- A Reliable Company Trust and reliability are fundamental to shaping our relationships with customers, partners, and employees.
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