Junior Digital Marketing Executive
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Key skills for this role
About the Role
The American University in the Emirates seeks a Junior Digital Marketing Executive to support digital marketing initiatives. Responsibilities include executing campaigns, managing social media and paid ads, monitoring performance, and contributing to online presence and lead generation.
Key Skills for This Role
Responsibilities
- Assist in planning and executing digital marketing campaigns across various online platforms
- Support lead generation and student recruitment campaigns
- Coordinate with internal teams to develop digital marketing content
- Assist in managing campaigns on Google, Meta, LinkedIn, YouTube, TikTok, and other platforms
- Monitor campaign performance and prepare basic performance reports
- Support audience targeting and campaign optimization
- Assist in creating and scheduling content for social media channels
- Monitor engagement and respond to basic inquiries
- Support website content updates and landing page optimization
- Assist in tracking campaign performance using Google Analytics and Google Tag Manager
- Assist with keyword research and on page SEO improvements
- Maintain campaign records and prepare weekly/monthly reports
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field
- 0 2 years of experience in Digital Marketing (internships a plus)
- Basic understanding of digital marketing concepts and online advertising
- Familiarity with Google Ads and Meta Ads Manager is an advantage
- Basic knowledge of SEO and Google Analytics preferred
- Experience with Canva, Adobe Creative Suite, or similar design tools is a plus
Full Job Posting
Job Overview
- The American University in the Emirates (AUE) is seeking a motivated and creative Junior Digital Marketing Executive to support the University's digital marketing initiatives.
- The successful candidate will assist in executing digital campaigns, managing social media and paid advertising activities, monitoring campaign performance, and contributing to the University's online presence, student engagement, and lead generation efforts.
- This role is ideal for an individual looking to grow their career in digital marketing while gaining hands on experience across multiple digital platforms.
Salary Range
- AED 4,000 5,000 per month (subject to experience) + additional benefits
Qualifications & Experience
- Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
- 0 2 years of experience in Digital Marketing (internships are a plus).
- Basic understanding of digital marketing concepts and online advertising.
- Familiarity with Google Ads and Meta (Facebook & Instagram) Ads Manager is an advantage.
- Basic knowledge of SEO principles and Google Analytics is preferred.
- Experience with Canva, Adobe Creative Suite, or similar design tools is a plus.
Skills & Competencies
- Strong communication and interpersonal skills.
- Creative mindset with attention to detail.
- Good analytical and problem solving abilities.
- Ability to manage multiple tasks and meet deadlines.
- Eagerness to learn new digital marketing tools and platforms.
- Team player with a proactive attitude.
- Good organizational and time management skills.
Key Responsibilities
- Assist in planning and executing digital marketing campaigns across various online platforms.
- Support lead generation and student recruitment campaigns.
- Coordinate with internal teams to develop digital marketing content.
- Assist in managing campaigns on Google, Meta, LinkedIn, YouTube, TikTok, and other digital platforms.
- Monitor campaign performance and prepare basic performance reports.
- Support audience targeting and campaign optimization activities.
- Assist in creating and scheduling content for social media channels.
- Monitor engagement and respond to basic inquiries when required.
- Coordinate with the design team to develop digital creatives.
- Support website content updates and landing page optimization.
- Assist in tracking campaign performance using Google Analytics (GA4) and Google Tag Manager.
- Prepare basic reports on website traffic and campaign results.
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