Digital Marketing Specialist
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Key skills for this role
About the Role
The American University in the Emirates (AUE) is seeking a Digital Marketing Specialist to lead and support digital marketing initiatives. You will develop data-driven strategies, manage multi-channel campaigns, and optimize performance to enhance online presence and student engagement.
Key Skills for This Role
Responsibilities
- Provide strategic recommendations for user acquisition and digital growth
- Support segmentation and targeting of key audiences
- Advise on optimal digital channels and campaign strategies
- Plan, execute, and optimize campaigns across platforms including Google, Meta, LinkedIn, YouTube, TikTok, Snapchat, Twitter/X, and other relevant channels
- Develop full funnel marketing strategies including awareness, engagement, and conversion stages
- Implement audience targeting, lookalike modeling, and retargeting strategies
- Monitor and improve campaign performance, ensuring strong lead quality and ROI
- Manage Search, Display, Video, and Performance campaigns
- Conduct keyword research, bidding strategy optimization, and A/B testing
- Improve CTR, Quality Score, and conversion rates
- Deliver ongoing performance reports and insights
- Support digital analytics setup for website optimization
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
- Minimum 5 years of experience in digital marketing and campaign management
- Proven experience in developing and executing digital marketing strategies
- Strong expertise in Google Ads, Meta (Facebook/Instagram) Ads Manager, and other digital advertising platforms
- Hands on experience with SEO tools such as SEMrush, Ahrefs, and Screaming Frog
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking tools
Full Job Posting
Job Purpose
- The American University in the Emirates (AUE) is seeking a highly skilled Digital Marketing Specialist to lead and support the University’s digital marketing initiatives.
Salary Range
- AED 6,000 7,000 per month (subject to experience) + additional benefits
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
- Minimum 5 years of experience in digital marketing and campaign management
- Proven experience in developing and executing digital marketing strategies
- Strong expertise in Google Ads, Meta (Facebook/Instagram) Ads Manager, and other digital advertising platforms
- Hands on experience with SEO tools such as SEMrush, Ahrefs, and Screaming Frog
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking tools
Skills & Competencies
- Strong understanding of full funnel marketing and user behavior analytics
- Excellent analytical and strategic thinking abilities
- Strong project management and organizational skills
- High attention to detail and commitment to quality delivery
- Ability to manage multiple projects and meet tight deadlines
- Strong communication, reporting, and data interpretation skills
- Collaborative mindset with the ability to work across departments
Key Responsibilities
- Provide strategic recommendations for user acquisition and digital growth
- Support segmentation and targeting of key audiences
- Advise on optimal digital channels and campaign strategies
- Plan, execute, and optimize campaigns across platforms including Google, Meta, LinkedIn, YouTube, TikTok, Snapchat, Twitter/X, and other relevant channels
- Develop full funnel marketing strategies including awareness, engagement, and conversion stages
- Implement audience targeting, lookalike modeling, and retargeting strategies
- Monitor and improve campaign performance, ensuring strong lead quality and ROI
- Manage Search, Display, Video, and Performance campaigns
- Conduct keyword research, bidding strategy optimization, and A/B testing
- Improve CTR, Quality Score, and conversion rates
- Deliver ongoing performance reports and insights
- Support digital analytics setup for website optimization
Google Ads Optimization
- Manage Search, Display, Video, and Performance campaigns
- Conduct keyword research, bidding strategy optimization, and A/B testing
- Improve CTR, Quality Score, and conversion rates
- Deliver ongoing performance reports and insights
Website Analytics & Tracking
- Support digital analytics setup for website optimization
- Manage Google Tag Manager, GA4, and Facebook Pixel implementation
- Develop event tracking, custom reporting dashboards, and audience insights
- Integrate Google Search Console and provide regular performance analysis
SEO Consulting
- Conduct technical SEO audits including crawlability and indexability
- Analyze Core Web Vitals and site performance metrics
- Optimize internal linking structure and canonicalization
- Perform keyword research and map keywords to landing pages
- Monitor backlink profile and identify harmful or toxic links
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