产品规划
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Key skills for this role
About the Role
Changan Automobile seeks a Product Planning professional to conduct market feasibility studies, define product positioning and configuration, and manage product lifecycle for overseas markets.
Key Skills for This Role
Responsibilities
- Conduct market feasibility studies for new products, proposing market positioning, product positioning, competitive positioning, and user positioning
- Define product concepts and configuration scope, and participate in formulating market equations
- Develop product and development priorities for specific regions based on strategy, user, and competition
- Monitor achievement of product definition targets and refine key selling points
- Manage product lifecycle according to plan, proposing action strategies based on market, competition, and demand analysis
Requirements
- Bachelor's degree or above
- Familiarity with automotive basic structure and principles
- Familiarity with product planning and development processes
- Proficiency in common product planning tools and methodologies
- Understanding of market and user research processes and basic methods
- Excellent organizational, coordination, communication, and planning skills
- Experience in product planning or overseas product planning preferred
- Valid driving license and at least one year of actual driving experience preferred
Full Job Posting
主要职责
- 对新产品进行市场可行性研究，提出市场定位、产品定位、竞争定位和用户定位。定义产品概念和配置范围，并参与制定市场方程式。
- 负责根据战略、用户和竞争情况，为特定地区制定产品和开发优先级。监控产品定义目标的实现情况，并提炼关键卖点。
- 根据计划管理产品生命周期，根据市场、竞争和需求分析提出行动策略。
任职资格
- 专业技能：熟悉汽车基本结构与原理；熟悉产品规划与开发流程；熟练掌握常用产品规划工具与方法论，了解市场与用户调研流程及基本方法。
- 综合素质：热衷打造爆款产品；专注于汽车创新技术研究；具备敏锐的市场洞察力；拥有出色的口头表达与团队协作能力；高度负责且敬业精神强；擅长运用新方法解决问题；思维活跃，热爱学习；具备出色的组织、协调、沟通及规划能力。
- 学历要求：本科及以上学历。
- 有产品规划或海外产品规划经验者优先。
- 其他：优先考虑持有有效驾照和至少一年实际驾驶经验的候选人。
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