品牌规划师
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Key skills for this role
About the Role
Changan Automobile is seeking a Brand Planner to develop and implement brand strategies for overseas markets, particularly in the Middle East. The role involves market research, brand localization, campaign planning, and managing official platforms.
Key Skills for This Role
Responsibilities
- Complete market research and user research to understand target user values and brand attitude changes
- Decompose overseas brand strategy goals and plan annual brand promotion strategies for the region
- Plan and implement brand promotion plans including brand launch events, product launches, exhibitions, and IP collaborations
- Collaborate with domestic brand teams to ensure regional projects align with overall strategy
- Implement brand localization strategy ensuring compliance with local laws and cultural customs
- Maintain brand VI guidelines to ensure consistency in content and vision
- Manage brand project budgets and evaluate effectiveness of each project
- Monitor brand metrics to improve local brand awareness, preference, and loyalty
- Build and operate regional official platforms including website and social media accounts
Requirements
- Bachelor's degree or above
- 3+ years of brand or marketing experience
- Excellent English communication and writing skills
- Excellent Arabic communication and writing skills
- Good communication, coordination, and execution skills
Full Job Posting
岗位职责
- 负责完成市场调研、用户调研，洞察目标用户价值和品牌态度变化
- 负责分解公司海外品牌战略目标，策划年度并购区域市场品牌推广策略
- 负责并购区域市场品牌推广计划的制定和实施，包括但不限于品牌发布活动、产品发布活动、展览活动、重要知识产权合作
- 负责与国内品牌团队的跨部门协作，确保区域品牌推广项目与公司整体战略保持一致
- 负责实施品牌本土化战略，确保品牌方案符合并购区域市场的法律法规和文化习俗
- 负责维护品牌VI指南，以确保品牌在内容和愿景方面的一致性
- 负责管理品牌项目的预算，并对每个项目的有效性进行评估
- 负责监控品牌指标，以提高当地的品牌知名度、品牌偏好和品牌忠诚度
- 负责构建和运营区域官方平台，包括官方网站和社交媒体账户
任职资格
- 本科及以上学历，3年以上品牌或营销工作经验
- 新闻传播、广告、市场营销或相关专业优先
- 优秀的英语沟通和写作能力
- 出色的阿拉伯语沟通和写作能力
- 有汽车行业工作经验，掌握汽车行业基础知识者优先
- 良好的沟通、协调和执行能力
- 具备良好的项目规划和管理技能者优先考虑
- 有现代、起亚、丰田、日产等汽车公司工作经验者优先
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