Internal Communications Specialist
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Key skills for this role
About the Role
webook.com seeks an Internal Communications Specialist to create and maintain clear, engaging communication between leadership and employees. The role involves executing internal communications strategy, managing engagement campaigns, and organizing company-wide events.
Key Skills for This Role
Responsibilities
- Coordinate and execute the internal communications strategy that aligns with the company’s mission, brand tone of voice, values, and HR objectives
- Maintain a clear, unified voice for all internal messages, ensuring alignment with leadership tone and organizational culture
- Create an internal communication calendar covering announcements, campaigns, milestones, and key cultural moments
- Draft, edit, and distribute all internal messages including announcements, newsletters, leadership updates, and HR policies
- Manage internal communication channels (e.g., intranet, email newsletters, Slack, Teams, internal screens, or Workplace)
- Plan and execute engagement campaigns and activities such as employee challenges, appreciation programs, cultural celebrations, and recognition days
- Support executives and senior management in preparing internal speeches, emails, and presentations for company wide communication
- Lead the organization and coordination of quarterly townhalls, All Hands meetings, All minds meetings, and internal events
- Conduct employee pulse surveys, polls, and engagement feedback forms to measure sentiment and communication effectiveness
Requirements
- Bachelor’s degree in Communications, Human Resources, Journalism, Marketing, or related field
- 3–5 years of experience in Internal Communications, Employee Engagement, or HR Communications
- Exceptional writing and editing skills in English (Arabic proficiency is a strong plus)
- Experience using internal communication and survey tools (e.g., Workplace, Slack, Teams, SurveyMonkey, Notion, etc.)
- Skilled in presentation tools such as PowerPoint or Canva
- Strong organizational and project management skills with attention to detail
Full Job Posting
Role Overview
- The Internal Communications Specialist is responsible for creating and maintaining clear, consistent, and engaging communication between leadership and employees across the organization.
- This role ensures that everyone, from new joiners to senior management, stays informed, aligned, and motivated.
- They will lead internal communication initiatives, manage engagement campaigns, and organize company wide events that strengthen culture, transparency, and belonging.
Key Responsibilities
- Internal Communications Strategy: Coordinate and execute the internal communications strategy that aligns with the company’s mission, brand tone of voice, values, and HR objectives.
- Maintain a clear, unified voice for all internal messages, ensuring alignment with leadership tone and organizational culture.
- Create an internal communication calendar covering announcements, campaigns, milestones, and key cultural moments.
- Company wide Communications: Draft, edit, and distribute all internal messages including announcements, newsletters, leadership updates, and HR policies.
- Manage internal communication channels (e.g., intranet, email newsletters, Slack, Teams, internal screens, or Workplace).
- Ensure employees understand company initiatives, benefits, policy updates, and organizational changes through clear, friendly, and consistent communication.
- Employee Engagement & Culture: Plan and execute engagement campaigns and activities such as employee challenges, appreciation programs, cultural celebrations, and recognition days.
- Partner with HR Business Partners to promote well being, inclusion, and recognition across all departments.
- Track participation, feedback, and engagement levels to refine future initiatives.
- Leadership Messaging: Support executives and senior management in preparing internal speeches, emails, and presentations for company wide communication.
- Manage leadership updates such as 'From the CEO’s Desk' or 'Weekly Wrap Ups' ensuring tone and content reflect transparency and empathy.
- Events & Townhalls: Lead the organization and coordination of quarterly townhalls, All Hands meetings, All minds meetings, and internal events.
Qualifications
- Bachelor’s degree in Communications, Human Resources, Journalism, Marketing, or related field.
- 3–5 years of experience in Internal Communications, Employee Engagement, or HR Communications.
- Exceptional writing and editing skills in English (Arabic proficiency is a strong plus).
- Experience using internal communication and survey tools (e.g., Workplace, Slack, Teams, SurveyMonkey, Notion, etc.).
- Skilled in presentation tools such as PowerPoint or Canva.
- Strong organizational and project management skills with attention to detail.
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