Director of Marketing & Brand
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Key skills for this role
About the Role
webook.com is seeking a Director of Marketing & Brand to lead the marketing organization across brand, campaigns, content, and creative execution. The role involves turning strategy into action, managing a team, and driving proactive marketing initiatives.
Key Skills for This Role
Responsibilities
- Own the day to day operation of the marketing organization, translating strategy into clear priorities, plans, timelines, and accountable owners
- Lead campaign and content execution, ensuring work is delivered on brief, on time, within budget, and to the expected standard
- Build a proactive pipeline of creative marketing ideas, cultural opportunities, guerrilla activations, partnerships, and brand moments
- Act as the first line of leadership for the team, resolving delivery, performance, and operational issues before they escalate
- Maintain brand consistency and creative quality across campaigns, content, social media, partnerships, PR, and customer communications
- Own marketing reporting and performance visibility, providing clear insights, risks, recommendations, and actions without requiring follow up
- Manage senior team members, agencies, and external partners, holding them accountable for performance, quality, and delivery
- Work closely with commercial, product, technology, partnerships, and regional teams to ensure marketing supports growth across KSA and international markets
Requirements
- Bachelor's degree in Marketing
- Director level marketing leader with experience in a high growth consumer, technology, entertainment, sports, media, or platform business
- Proven ability to lead multidisciplinary teams and manage through senior managers
- Strong track record in integrated campaigns, content, brand, social media, partnerships, PR, and experiential marketing
- Highly creative, with the ability to develop unconventional, culturally relevant, and guerrilla style marketing ideas
- Commercially and analytically strong, with confidence in budgets, reporting, performance metrics, and marketing effectiveness
- A hands on operator who creates clarity, maintains momentum, and ensures work is completed to a high standard
- Proactive and decisive, bringing solutions rather than escalating problems unnecessarily
- Able to challenge constructively, make difficult decisions, and balance creative ambition with operational reality
- Fluent in English, with Arabic strongly preferred
Full Job Posting
Role Overview
- To lead the day to day performance of the marketing organization across brand, campaigns, content, creative execution, reporting, and team management.
- The candidate is expected to turn strategy into action, keep teams focused on the right priorities, maintain a high standard across every output, and ensure work is delivered on brief, on time, and with measurable impact.
- The most important outcome of this role is to move the marketing organization to become consistently proactive.
- The successful candidate will actively identify cultural moments, audience opportunities, partnerships, unconventional activations, and guerrilla marketing ideas that keep webook.com visible, relevant, and ahead of the market.
- This is a hands on leadership role for someone who can manage the machine while continuously finding ways to make it more creative, faster, and more effective.
Key Responsibilities
- Own the day to day operation of the marketing organization, translating strategy into clear priorities, plans, timelines, and accountable owners.
- Lead campaign and content execution, ensuring work is delivered on brief, on time, within budget, and to the expected standard.
- Build a proactive pipeline of creative marketing ideas, cultural opportunities, guerrilla activations, partnerships, and brand moments.
- Act as the first line of leadership for the team, resolving delivery, performance, and operational issues before they escalate.
- Maintain brand consistency and creative quality across campaigns, content, social media, partnerships, PR, and customer communications.
- Own marketing reporting and performance visibility, providing clear insights, risks, recommendations, and actions without requiring follow up.
- Manage senior team members, agencies, and external partners, holding them accountable for performance, quality, and delivery.
- Work closely with commercial, product, technology, partnerships, and regional teams to ensure marketing supports growth across KSA and international markets.
Requirements
- Bachelor's degree in Marketing.
- Director level marketing leader with experience in a high growth consumer, technology, entertainment, sports, media, or platform business.
- Proven ability to lead multidisciplinary teams and manage through senior managers.
- Strong track record in integrated campaigns, content, brand, social media, partnerships, PR, and experiential marketing.
- Highly creative, with the ability to develop unconventional, culturally relevant, and guerrilla style marketing ideas.
- Commercially and analytically strong, with confidence in budgets, reporting, performance metrics, and marketing effectiveness.
- A hands on operator who creates clarity, maintains momentum, and ensures work is completed to a high standard.
- Proactive and decisive, bringing solutions rather than escalating problems unnecessarily.
- Able to challenge constructively, make difficult decisions, and balance creative ambition with operational reality.
- Fluent in English, with Arabic strongly preferred.
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