INTERCONTINENTAL HUB DIGITAL & OCE LEAD
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Eli Lilly seeks an Intercontinental Hub Digital & OCE Lead to own integrated omnichannel customer engagement across commercial and medical in emerging markets. Requires 10+ years pharma experience and digital marketing expertise.
Key Skills for This Role
Responsibilities
- Own the single, integrated Omnichannel Customer Engagement (OCE) capability across the ICH — commercial and medical in one model
- Bridge Commercial and Medical OCE into a single, integrated journey architecture across ICH affiliates
- Accelerate expansion of Deep Digital House blueprint into Medical Affairs across ICH affiliates
- Build a Digital Readiness Acceleration Framework for non priority ICH markets
- Set unified Digital & OCE performance standard across ICH, including shared KPI definitions and hub level benchmarking
Requirements
- Bachelor’s degree in Marketing, Digital Media, Business, or related field; Master’s degree preferred
- 10+ years of commercial business experience across sales, marketing or medical within the pharma industry
- Experience with Veeva CRM, Salesforce Marketing Cloud, and/or Adobe Experience Manager
- Strong analytics skills and experience with performance dashboards
- Understanding of regulatory frameworks for digital pharmaceutical content
- English business level required; Spanish and/or additional regional language preferred
Full Job Posting
Role Summary
- The ICH Digital & OCE Lead owns the single, integrated Omnichannel Customer Engagement (OCE) capability across the ICH — commercial and medical in one model, not two parallel tracks.
Basic Requirements
- Education – Bachelor’s degree in Marketing, Digital Media, Business, or related field; Master’s degree preferred
- 10+ years’ of commercial business experience across sales, marketing or medical within the pharma industry
- Experience with Veeva CRM, Salesforce Marketing Cloud, and/or Adobe Experience Manager; strong analytics skills and experience with performance dashboards
- Understanding of regulatory frameworks for digital pharmaceutical content; ability to adapt strategies to diverse market archetypes and maturity levels across geographies
- English – business level required; Spanish and/or additional regional language preferred
Key Responsibilities
- Integrated Journey Architecture: Bridge Commercial and Medical OCE into a single, integrated journey architecture across ICH affiliates
- Deep Digital House Expansion into Medical Affairs: Accelerate the expansion of the Deep Digital House blueprint into Medical Affairs across ICH affiliates
- Digital Readiness Acceleration for Non Priority Markets: Build a Digital Readiness Acceleration Framework for ICH markets outside global prioritization cycles
- Unified Performance Standards & Governance: Set the unified Digital & OCE performance standard across ICH
Success Measures
- Single integrated OCE model operating across ICH affiliates — no commercial/medical split
- Deep Digital House blueprint successfully expanded into Medical Affairs in at least a defined subset of ICH affiliates per cycle
- Digital Readiness Acceleration Framework deployed and operational for non priority ICH markets
- Unified KPI definitions and hub level benchmarking dashboard established and reported consistently
- Affiliates with low OCE maturity demonstrably accelerated through ICH support without dependence on centrally funded cycles
Leadership Competencies
- Integrity & Courage: Upholds regulatory and scientific standards for digital content across commercial and medical domains.
- Systems Thinking: Designs integrated OCE models that anticipate downstream compliance, engagement, and market maturity risks across a heterogeneous affiliate landscape.
- Influence & Communication: Translates complex digital frameworks into clear, actionable plans for affiliate marketing and medical teams; bridges Global, IBU, and affiliate realities.
- Inclusive Leadership: Adapts digital strategy to diverse market archetypes; ensures non priority markets are not left behind in capability development.
- Operational Excellence: Drives execution speed, KPI clarity, and channel performance without sacrificing compliance or scientific integrity.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Eli Lilly and Company
NEW PRODUCT PLANNING LEAD — ONCOLOGY INTERCONTINENTAL HUB
Riyadh, KSA
Eli Lilly is seeking a New Product Planning Lead for Oncology to develop pipeline vision and launch readiness strategy across the Intercontinental Hub. The role requires 5+ years in marketing, new product planning, or st
NEW PRODUCT PLANNING LEAD — NEUROSCIENCE / IMMUNOLOGY - INTERCONTINENTAL HUB
Riyadh, KSA
Eli Lilly is seeking a New Product Planning Lead for Neuroscience/Immunology to develop pipeline vision and launch readiness strategy across the Intercontinental Hub. The role requires strong analytical, financial modeli
INTERCONTINENTAL HUB EVIDENCE GENERATION LEAD (RWE)
Riyadh, KSA
Eli Lilly is seeking an Intercontinental Hub Evidence Generation Lead (RWE) to lead integrated evidence generation across ICH markets. The role requires 10+ years of pharma experience, expertise in RWE and health outcome
TRANSFORMATION LEAD - INTERCONTINENTAL HUB
Dubai, UAE
Eli Lilly seeks a Transformation Lead for the Intercontinental Hub to drive organizational change, governance, and efficiency across commercial and medical domains. The role requires 10+ years of pharma commercial experi
INTERCONTINENTAL HUB EVIDENCE GENERATION LEAD (RWE)
Dubai, UAE
Eli Lilly seeks an Intercontinental Hub Evidence Generation Lead to drive real-world evidence (RWE) and health outcomes research across emerging markets. The role requires 10+ years pharma experience and advanced scienti
INTERCONTINENTAL HUB DIGITAL & OCE LEAD
Dubai, UAE
Eli Lilly is seeking an Intercontinental Hub Digital & OCE Lead to own the integrated Omnichannel Customer Engagement capability across the ICH region. The role bridges commercial and medical digital engagement, expands
NEW PRODUCT PLANNING LEAD — ONCOLOGY INTERCONTINENTAL HUB
Dubai, UAE
Eli Lilly is seeking an ICH NPP Lead – Oncology to develop the pipeline vision and launch readiness strategy for the Oncology portfolio across all ICH affiliate markets. The role concentrates pipeline intelligence, busin
INTERCONTINENTAL NEW PRODUCT PLANNING LEAD — CARDIO-METABOLIC HEALTH (CMH)
Dubai, UAE
Eli Lilly is seeking an Intercontinental New Product Planning Lead for Cardio-Metabolic Health to develop pipeline vision and launch readiness strategy across ICH affiliate markets. The role requires strong analytical, s
NEW PRODUCT PLANNING LEAD — ONCOLOGY INTERCONTINENTAL HUB
Riyadh, KSA
NEW PRODUCT PLANNING LEAD — NEUROSCIENCE / IMMUNOLOGY - INTERCONTINENTAL HUB
Riyadh, KSA
INTERCONTINENTAL HUB EVIDENCE GENERATION LEAD (RWE)
Riyadh, KSA
TRANSFORMATION LEAD - INTERCONTINENTAL HUB
Dubai, UAE
INTERCONTINENTAL HUB EVIDENCE GENERATION LEAD (RWE)
Dubai, UAE
INTERCONTINENTAL HUB DIGITAL & OCE LEAD
Dubai, UAE
NEW PRODUCT PLANNING LEAD — ONCOLOGY INTERCONTINENTAL HUB
Dubai, UAE
INTERCONTINENTAL NEW PRODUCT PLANNING LEAD — CARDIO-METABOLIC HEALTH (CMH)
Dubai, UAE