INTERCONTINENTAL HUB DIGITAL & OCE LEAD
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Key skills for this role
About the Role
Eli Lilly is seeking an Intercontinental Hub Digital & OCE Lead to own the integrated Omnichannel Customer Engagement capability across the ICH region. The role bridges commercial and medical digital engagement, expands the Deep Digital House blueprint into Medical Affairs, and sets unified performance standards.
Key Skills for This Role
Responsibilities
- Bridge Commercial and Medical OCE into a single integrated journey architecture across ICH affiliates
- Accelerate expansion of the Deep Digital House blueprint into Medical Affairs across ICH affiliates
- Build a Digital Readiness Acceleration Framework for non priority ICH markets
- Set unified Digital & OCE performance standards across ICH: shared KPI definitions, hub level benchmarking
- Monitor performance across the full engagement funnel for both commercial and medical channels
- Ensure governance alignment across the integrated OCE model
Requirements
- Bachelor's degree in Marketing, Digital Media, Business, or related field; Master's degree preferred
- 10+ years of commercial business experience across sales, marketing or medical within the pharma industry
- Experience with Veeva CRM, Salesforce Marketing Cloud, and/or Adobe Experience Manager
- Strong analytics skills and experience with performance dashboards
- Understanding of regulatory frameworks for digital pharmaceutical content
- English business level required; Spanish and/or additional regional language preferred
Full Job Posting
Role Summary
- The ICH Digital & OCE Lead owns the single, integrated Omnichannel Customer Engagement (OCE) capability across the ICH — commercial and medical in one model.
- This role serves as the connective tissue between Country Medical Directors, Commercial leads, and global OCE governance.
- The position bridges the Deep Digital House blueprint into Medical Affairs across ICH affiliates and sets the unified performance standard for digital engagement.
Key Responsibilities
- Bridge Commercial and Medical OCE into a single, integrated journey architecture across ICH affiliates
- Oversee how affiliates connect the dots across the HCP journey
- Serve as the connective tissue between Country Medical Directors, Commercial leads, and global OCE governance
- Accelerate the expansion of the Deep Digital House blueprint into Medical Affairs across ICH affiliates
- Build a Digital Readiness Acceleration Framework for ICH markets outside global prioritization cycles
- Set the unified Digital & OCE performance standard across ICH
- Monitor performance across the full engagement funnel for both commercial and medical channels
- Ensure governance alignment across the integrated OCE model
Basic Requirements
- Bachelor's degree in Marketing, Digital Media, Business, or related field; Master's degree preferred
- 10+ years of commercial business experience across sales, marketing or medical within the pharma industry
- Experience with Veeva CRM, Salesforce Marketing Cloud, and/or Adobe Experience Manager
- Strong analytics skills and experience with performance dashboards
- Understanding of regulatory frameworks for digital pharmaceutical content
- English – business level required; Spanish and/or additional regional language preferred
Success Measures
- Single integrated OCE model operating across ICH affiliates — no commercial/medical split
- Deep Digital House blueprint successfully expanded into Medical Affairs in at least a defined subset of ICH affiliates per cycle
- Digital Readiness Acceleration Framework deployed and operational for non priority ICH markets
- Unified KPI definitions and hub level benchmarking dashboard established and reported consistently
- Affiliates with low OCE maturity demonstrably accelerated through ICH support
Leadership Competencies
- Integrity & Courage: Upholds regulatory and scientific standards for digital content across commercial and medical domains.
- Systems Thinking: Designs integrated OCE models that anticipate downstream compliance, engagement, and market maturity risks.
- Influence & Communication: Translates complex digital frameworks into clear, actionable plans for affiliate teams.
- Inclusive Leadership: Adapts digital strategy to diverse market archetypes; ensures non priority markets are not left behind.
- Operational Excellence: Drives execution speed, KPI clarity, and channel performance without sacrificing compliance.
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