Influencer, Social Media & Strategic Partnerships Specialist

1.

Influencer marketing

a.

Own influencer and social campaigns from ideation to execution: idea generation, briefing, creator sourcing, production, execution, and reporting.

b.

Manage influencer relationships across tiers (mega, macro, micro, nano) and formats (short-form video, static, live, UGC).

c.

Negotiate commercial terms, manage contracts, deliverables, timelines, and budgets.

d.

Ensure consistently high-quality output aligned with noon Minutes’ brand tone, speed, and cultural relevance.

a.

Identify, pitch, and manage strategic partnerships that unlock incremental growth (e.g. brands, IPs, sports clubs, compounds, universities, content platforms, delivery hubs, and local communities).

b.

Design partnership concepts that drive measurable outcomes such as new user acquisition, order frequency, basket size, or regional penetration.

c.

Collaborate with internal teams (commercial, brand, growth, ops) to activate partnerships across marketing, app, on-ground, and influencer channels.

d.

Own partner relationships end-to-end, from ideation and negotiation to execution and post-campaign analysis.

a.

Use data to guide influencer selection, partnership prioritization, and budget allocation.

b.

Assess influencer audience demographics (location, age, interests, language, platform behavior) to match creators with the highest growth potential.

c.

Analyze hub-level and area-level performance (orders, penetration, CAC, frequency) to identify locations where influencer or partnership activity can scale demand.

d.

Build playbooks for repeatable influencer + partnership models that can be rolled out across cities or hubs.

a.

Collaborate with the content and brand teams to shape social media calendars and channel strategies (Instagram, TikTok, YouTube, X, Snapchat).

b.

Ensure social content supports business priorities such as launches, promos, partnerships, and cultural moments.

c.

Identify emerging trends and act quickly to create reactive, high-impact content.

a.

Track and report on influencer, social, and partnership performance using clear KPIs (reach, engagement, CAC, orders, ROI, sentiment).

b.

Run post-campaign analyses to identify learnings, optimization opportunities, and scalable formats.

c.

Work closely with growth and performance teams to connect influencer and partnership activity to business outcomes.

a.

Work closely with brand, growth, commercial, design, performance marketing, and ops teams to ensure alignment with business objectives.

b.

Coordinate with external agencies, creators, and partners to ensure seamless execution.