Influencer Marketing Specialist
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Key skills for this role
About the Role
Independent Food Company seeks an Influencer Marketing Specialist to plan and execute influencer campaigns for its UAE-based hospitality brands. The role involves identifying influencers, managing partnerships, and analyzing campaign performance.
Key Skills for This Role
Responsibilities
- Research and identify influencers that align with target audience and campaign goals
- Build and maintain strong relationships with influencers and talent agencies
- Negotiate partnership terms, contracts, and campaign budgets
- Plan, coordinate, and execute influencer marketing campaigns
- Review influencer content to ensure alignment with brand guidelines and campaign objectives
- Collaborate with internal teams including marketing, content, and design
- Monitor campaign performance and analyze key metrics such as reach, engagement, and conversions
- Prepare performance reports and provide recommendations for campaign optimization
- Stay up to date with social media trends, influencer marketing best practices, and emerging creators
Requirements
- 1–3 years of experience in influencer marketing, digital marketing, or a related field
- Strong understanding of social media platforms including Instagram, TikTok, Snapchat
- Excellent communication, relationship management, and negotiation skills
- Strong analytical skills with ability to interpret campaign data and generate insights
- Ability to manage multiple projects and meet deadlines
Full Job Posting
Company Overview
- Independent Food Company is a UAE based hospitality group behind brands like SALT, Parker's, Somewhere, Public, Kumo, and Shalwa.
Job Summary
- The Influencer Marketing Specialist is responsible for planning, executing, and managing influencer marketing campaigns that align with the company's marketing objectives.
Key Responsibilities
- Research and identify influencers that align with the target audience and campaign goals.
- Build and maintain strong relationships with influencers and talent agencies.
- Negotiate partnership terms, contracts, and campaign budgets.
- Plan, coordinate, and execute influencer marketing campaigns.
- Review influencer content to ensure it aligns with brand guidelines and campaign objectives.
- Collaborate with internal teams, including marketing, content, and design.
- Monitor campaign performance and analyze key metrics such as reach, engagement, and conversions.
- Prepare performance reports and provide recommendations for campaign optimization.
- Stay up to date with social media trends, influencer marketing best practices, and emerging creators.
Qualifications
- 1–3 years of experience in influencer marketing, digital marketing, or a related field.
- Strong understanding of social media platforms, including Instagram, TikTok, Snapchat.
- Excellent communication, relationship management, and negotiation skills.
- Strong analytical skills with the ability to interpret campaign data and generate insights.
- Ability to manage multiple projects and meet deadlines.
Key Skills
- Influencer Relationship Management
- Campaign Planning & Execution
- Negotiation Skills
- Data Analysis & Reporting
- Project Management
- Time Management
- Creative Thinking
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