Creative Brand Manager
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Key skills for this role
About the Role
Independent Food Company, a UAE-based hospitality group, seeks a Creative Brand Manager for its brand 'Somewhere'. This design-led role owns the visual identity, creative direction, and campaign execution across all touchpoints.
Key Skills for This Role
Responsibilities
- Own the brand's visual identity, tone, and creative direction across every channel and space
- Art direction for campaigns, content, menus, packaging, signage, and in venue collateral
- Protect brand guidelines as the concept grows
- Concept and brand development, turning positioning into a look, feel, and language people connect with
- Create creative briefs for designers, photographers, agencies, and content teams; review and sign off on output
- Partner with marketing, content, and operations to take initiatives from concept to launch
Requirements
- Degree in graphic design, visual communication, or a related creative field
- Strong portfolio showing range and a clear point of view
- Solid command of Adobe Suite (Photoshop, Illustrator, InDesign) and comfort with Figma
- Experience designing for brands, ideally in F&B, hospitality, retail, or lifestyle
- An eye for detail and discipline to hold a brand together across many touchpoints
- Fluent in Arabic and English
Full Job Posting
About Independent Food Company
- UAE based hospitality group behind brands: SALT, Parker's, Somewhere, Public, Kumo, and Shalwa.
- Committed to innovative experiences, community connection, and high standards of service.
Role Overview
- Brand Manager for Somewhere, a brand with a distinct point of view, a visual world, and a community that recognizes it on sight.
- Design led role: set visual and creative direction, lead campaign roll out and execution.
Key Responsibilities
- Own the brand's visual identity, tone, and creative direction across every channel and space.
- Art direction for campaigns, content, menus, packaging, signage, and in venue collateral.
- Protect brand guidelines as the concept grows.
- Concept and brand development, turning positioning into a look, feel, and language people connect with.
- Create creative briefs for designers, photographers, agencies, and content teams; review and sign off on output.
- Partner with marketing, content, and operations to take initiatives from concept to launch.
Qualifications, Experience, And Skills
- Degree in graphic design, visual communication, or a related creative field.
- Strong portfolio that shows range and a clear point of view.
- Solid command of Adobe Suite (Photoshop, Illustrator, InDesign) and comfort with Figma.
- Experience designing for brands, ideally in F&B, hospitality, retail, or lifestyle.
- An eye for detail and the discipline to hold a brand together across many touchpoints.
- Fluent in Arabic and English.
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