Influencer Marketing Manager
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Role Overview
The Influencer Marketing Manager leads end-to-end influencer campaigns across TikTok, Instagram, and YouTube.
This is a full-time, on-site role in Dubai, United Arab Emirates.
The position manages influencer sourcing, partnerships, campaign strategy, content coordination, reporting, and optimization.
The role collaborates with creative, social media, and account management teams.
Key Skills for This Role
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Company Description
PIPA MEDIA is a digital marketing agency focused on strategies that help brands connect authentically with audiences.
The agency specializes in influencer-driven campaigns and live-streaming experiences, particularly on TikTok.
PIPA MEDIA values creativity, data-informed decision-making, and collaborative client partnerships.
Role Description
The Influencer Marketing Manager leads end-to-end influencer campaigns across TikTok, Instagram, and YouTube.
This is a full-time, on-site role in Dubai, United Arab Emirates.
The position manages influencer sourcing, partnerships, campaign strategy, content coordination, reporting, and optimization.
The role collaborates with creative, social media, and account management teams.
Responsibilities
- Identify and onboard suitable influencers and negotiate partnerships.
- Manage ongoing relationships with influencers and creators.
- Plan campaign strategies and coordinate content calendars.
- Brief creators and ensure brand guidelines and messaging are followed.
- Monitor campaign performance, analyze metrics, and prepare reports.
- Optimize strategies using data and audience insights.
- Align influencer activity with wider digital marketing initiatives.
Qualifications
- Proven experience in influencer marketing, including sourcing, vetting, and partnership management.
- Strong campaign planning, content coordination, and social media strategy skills across TikTok, Instagram, and YouTube.
- Ability to analyze performance data, interpret KPIs, and produce actionable reports.
- Excellent communication, negotiation, and relationship-building skills.
- Understanding of digital marketing principles, audience segmentation, and current social media trends.
- Fast-paced agency or digital-first organization experience is an advantage.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Highly organized and detail-oriented, with the ability to manage multiple campaigns and deadlines.
- Fluency in English; additional regionally relevant languages are a plus.
- Eligibility and willingness to work on-site in Dubai, United Arab Emirates.
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