Head of Social Dominance & Viral Growth
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Key skills for this role
About the Role
Synolon Systems is building a global robotics media platform and seeks a Head of Social Dominance & Viral Growth to lead viral content strategy across TikTok, Instagram Reels, YouTube Shorts, and more.
Key Skills for This Role
Responsibilities
- Build the Robotic platform viral growth system across TikTok, Instagram Reels, YouTube Shorts, Snapchat, LinkedIn, and other relevant platforms
- Turn correspondent footage from events, factories, interviews and robot demos into high retention short form content
- Create formats that do not depend only on our own footage, including AI generated concept videos, photo carousels, shock/future scenarios, etc.
- Create the Robotic format library, defining hooks, pacing, captions, titles, cover frames, thumbnails, cuts, loops and comment triggers
- Brief scriptwriters, AI producers, video editors, designers and distribution managers
- Work closely with the newsroom, robotics research team, correspondent teams and analytics lead
- Define what gets tested, what gets stopped and what gets scaled
Requirements
- Must be able to show concrete examples of content you helped grow, including videos with 1M+ views
- Strong understanding of TikTok, Instagram Reels, YouTube Shorts and short form video platforms
- Strong hook writing ability
- Strong sense for viral content mechanics
- Ability to lead editors, producers and designers
- Ability to use AI tools for content creation and ideation
- Strong English communication skills
Full Job Posting
About The Company
- We are building a global robotics media, data and marketplace platform.
- Our ambition is to become the global reference point for robotics news, robot launches, manufacturer updates, real world deployments, robotics events, market data, price trends and public understanding of the robot era.
The Mission
- Our social media channels must reach the global public.
- We want our robotic content to make hundreds of millions of people worldwide stop, watch, think, comment, share and follow.
- Your mission is to help turn robotics into global mainstream attention.
The Role
- We are looking for a Head of Social Dominance & Viral Growth to help build the robotic platform into the fastest growing robotics media brand worldwide.
- This is not a normal social media manager role. You will build the viral content engine.
What You Will Do
- Build the Robotic platform viral growth system across TikTok, Instagram Reels, YouTube Shorts, Snapchat, LinkedIn, and other relevant platforms.
- Turn correspondent footage from events, factories, interviews and robot demos into high retention short form content.
- Create formats that do not depend only on our own footage, including AI generated concept videos, photo carousels, shock/future scenarios, robot job disruption explainers, reaction videos, interview snippets, price comparison content, ranking videos, market maps, robot fear/opportunity narratives, R
- Create the Robotic format library. Define hooks, pacing, captions, titles, cover frames, thumbnails, cuts, loops and comment triggers.
- Brief scriptwriters, AI producers, video editors, designers and distribution managers.
- Work closely with the newsroom, robotics research team, correspondent teams and analytics lead.
- Define what gets tested, what gets stopped and what gets scaled.
Required Experience
- You must be able to show concrete examples of content you helped grow.
- We want to see videos with 1M+ views, accounts you helped scale, formats you created, hooks you wrote, retention strategies you used, paid/organic growth systems you built, examples of fast testing and scaling.
- You should be able to explain why a video worked.
Required Skills
- Strong understanding of TikTok, Instagram Reels, YouTube Shorts and short form video platforms
- Strong hook writing ability
- Strong sense for viral content mechanics
- Strong understanding of retention and watch time
- Strong understanding of paid + organic social growth
- Ability to lead editors, producers and designers
- Ability to turn raw footage into high performing concepts
- Ability to use AI tools for content creation and ideation
- Ability to build repeatable formats, not only one off videos
- Ability to work fast and test aggressively
- Ability to read analytics and make decisions from data
- Ability to balance viral reach with brand trust
Personality Fit
- You should be very fast, very sharp, creative but data driven, not corporate, not agency slow, comfortable with aggressive testing, comfortable with pressure, interested in AI and robotics, able to challenge normal thinking, able to spot what can go viral before others see it, able to lead a high ou
Compensation / Engagement Models
- Full time leadership role
- Fractional Head of Growth role
- 90 day intensive setup mandate
- Strategic consulting plus weekly performance review
- Hybrid model with base compensation and performance upside
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