Head of Social Dominance & Viral Growth
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Key skills for this role
About the Role
Synolon Systems seeks a Head of Social Dominance & Viral Growth to build a viral content engine for a global robotics media platform. The role involves creating high-retention short-form content, defining formats, and scaling social presence across TikTok, Instagram Reels, YouTube Shorts, and more.
Key Skills for This Role
Responsibilities
- Build the viral growth system across TikTok, Instagram Reels, YouTube Shorts, Snapchat, LinkedIn, and other platforms
- Turn correspondent footage from events, factories, interviews, and robot demos into high retention short form content
- Create formats including AI generated concept videos, photo carousels, shock/future scenarios, and more
- Define hooks, pacing, captions, titles, cover frames, thumbnails, cuts, loops, and comment triggers
- Brief scriptwriters, AI producers, video editors, designers, and distribution managers
- Work closely with newsroom, robotics research team, correspondent teams, and analytics lead
- Define what gets tested, what gets stopped, and what gets scaled
Requirements
- Proven ability to grow content to 1M+ views with concrete examples
- Strong understanding of TikTok, Instagram Reels, YouTube Shorts and short form video platforms
- Strong hook writing ability and sense for viral content mechanics
- Ability to lead editors, producers, and designers
- Ability to use AI tools for content creation and ideation
- Ability to build repeatable formats and work fast with aggressive testing
- Strong English communication skills
Full Job Posting
About The Company
- We are building a global robotics media, data and marketplace platform.
- Our ambition is to become the global reference point for robotics news, robot launches, manufacturer updates, real world deployments, robotics events, market data, price trends and public understanding of the robot era.
The Mission
- Our social media channels must reach the global public.
- We want our robotic content to make hundreds of millions of people worldwide stop, watch, think, comment, share and follow.
- Your mission is to help turn robotics into global mainstream attention.
Global Correspondent Network
- We are building a worldwide correspondent network with fixed reporting teams across all major continents and robotics markets.
- These teams will report from robotics events, factories, showrooms, product launches, demonstrations, trade fairs, conferences and important industry locations.
What You Will Do
- Build the viral growth system across TikTok, Instagram Reels, YouTube Shorts, Snapchat, LinkedIn, and other platforms.
- Turn correspondent footage into high retention short form content.
- Create formats that do not depend only on our own footage, including AI generated concept videos, photo carousels, shock/future scenarios, etc.
- Create the format library and define hooks, pacing, captions, titles, cover frames, thumbnails, cuts, loops and comment triggers.
- Brief scriptwriters, AI producers, video editors, designers and distribution managers.
- Work closely with the newsroom, robotics research team, correspondent teams and analytics lead.
- Define what gets tested, what gets stopped and what gets scaled.
First 30 Days Deliverables
- 50 repeatable video formats, 20 carousel formats, 20 AI video concepts, 20 interview formats, 20 Robby formats, 200 hook examples, platform specific posting rules, a 30 day content test plan, a daily testing workflow, a weekly reporting structure, a paid amplification framework, a creator collaborat
Who We Are Looking For
- We are looking for someone who has already proven that they understand viral growth.
- You may be a creator, creator strategist, short form growth lead, viral video strategist, performance creative lead, growth consultant, former media company growth lead, AI content strategist, or founder of a viral content operation.
- We care less about formal titles. We care about proof.
Required Experience
- You must be able to show concrete examples of content you helped grow: videos with 1M+ views, accounts you helped scale, formats you created, hooks you wrote, retention strategies you used, paid/organic growth systems you built, examples of fast testing and scaling.
- You should be able to explain why a video worked.
Required Skills
- Strong understanding of TikTok, Instagram Reels, YouTube Shorts and short form video platforms.
- Strong hook writing ability.
- Strong sense for viral content mechanics.
- Strong understanding of retention and watch time.
- Strong understanding of paid + organic social growth.
- Ability to lead editors, producers and designers.
- Ability to turn raw footage into high performing concepts.
- Ability to use AI tools for content creation and ideation.
- Ability to build repeatable formats, not only one off videos.
- Ability to work fast and test aggressively.
- Ability to read analytics and make decisions from data.
- Ability to balance viral reach with brand trust.
Personality Fit
- Very fast, very sharp, creative but data driven, not corporate, not agency slow, comfortable with aggressive testing, comfortable with pressure, interested in AI and robotics, able to challenge normal thinking, able to spot what can go viral before others see it, able to lead a high output content m
Compensation / Engagement Models
- Full time leadership role, Fractional Head of Growth role, 90 day intensive setup mandate, Strategic consulting plus weekly performance review, Hybrid model with base compensation and performance upside.
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