Head of Sales (FMCG/ Food)
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Key skills for this role
About the Role
Purpose of the role: As the Regional FMCG Head, your primary responsibility is to oversee the FMCG P&L across all markets, spearheading the development and implementation of str.
Key Skills for This Role
Responsibilities
- Lead sales and new business development across all channels in MENA
- Achieve budgeted sales and profitability goals
- Develop and implement strategic marketing and brand plans
- Manage distributor relationships and open new accounts
- Oversee sales budget and monitor cost effectiveness
Requirements
- Proven experience in FMCG sales leadership
- Experience in Modern Trade, General Trade, and HORECA channels
- Strong financial acumen and P&L management
- Strategic planning and business development skills
Full Job Posting
Purpose of the role
- As the Regional FMCG Head, oversee FMCG P&L across all markets, spearheading strategic marketing, brand planning, and business development to fuel growth of FMCG divisions. Report to CEO.
Key Job Responsibilities
- Lead and strategize sales & new business development of Modern Trade, General trade & HORECA channels in all operating markets in MENA.
- Achieve budgeted sales and profitability goals of the NTO division.
- Manage and develop different trade channels to deliver growth.
- Establish sales objectives by forecasting and developing annual sales plans per brand per region.
- Analyze and appoint distributor business in trade areas as required.
- Maintain sales volume, product mix, and selling price by keeping current with supply and demand.
- Develop business by market mapping & opening new accounts.
- Develop pricing and discount strategies to drive top line.
- Working capital management, inventory and credit controls.
- Analyze and present market trends to top management, board, investors relations team.
- Oversee overall sales budget; monitor cost and effectiveness of sales activities.
- Ensure proactive follow ups with customers to address inquiries and feedback.
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