Head of Product Marketing - AI
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Key skills for this role
About the Role
An AI media technology company seeks a Head of Product Marketing to build the product marketing function from scratch. This senior leadership role involves defining narrative, scaling community, and positioning AI products as category leaders.
Key Skills for This Role
Responsibilities
- Own product marketing across all AI products
- Define positioning, messaging, value propositions, and go to market strategy
- Build launch playbooks for new features, AI models, and platforms
- Turn complex AI capabilities into clear, compelling stories users understand instantly
- Lead strategy and execution across TikTok, Instagram, LinkedIn, and YouTube
- Create viral, community driven formats that drive awareness, adoption, and retention
- Track user behavior, content performance, and conversion funnels
Requirements
- Proven experience leading product marketing in tech, AI, SaaS, digital media, or creative startups
- Deep expertise in TikTok growth—algorithms, hooks, trends, retention mechanics
- Strong storytelling skills across all major social platforms
- Fast moving, experimental mindset with a bias toward action
- Experience building and leading teams in high growth environments
- Comfort working directly with founders and product teams
- Hands on experience with generative AI tools (e.g., MidJourney, Runway, custom models) is a bonus
Full Job Posting
Company Overview
- My client is a bold, fast moving AI media technology company with global ambitions.
Role Summary
- They are looking for a Head of Product Marketing to build the entire product marketing function from the ground up. This is a senior leadership role for someone who lives at the intersection of AI technology, product strategy, and high velocity social media growth—especially TikTok.
What You’ll Do
- Own product marketing across all AI products.
- Define positioning, messaging, value propositions, and go to market strategy.
- Build launch playbooks for new features, AI models, and platforms.
- Turn complex AI capabilities into clear, compelling stories users understand instantly.
- Lead strategy and execution across TikTok, Instagram, LinkedIn, and YouTube.
- Create viral, community driven formats that drive awareness, adoption, and retention.
- Track user behavior, content performance, and conversion funnels.
Ideal Candidate
- Proven experience leading product marketing in tech, AI, SaaS, digital media, or creative startups.
- Deep expertise in TikTok growth—algorithms, hooks, trends, retention mechanics.
- Strong storytelling skills across all major social platforms.
- A fast moving, experimental mindset with a bias toward action.
- Experience building and leading teams in high growth environments.
- Comfort working directly with founders and product teams.
- Bonus: hands on experience with generative AI tools (e.g., MidJourney, Runway, custom models).
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