Head of Product Marketing
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Key skills for this role
About the Role
Jobs for Humanity is seeking a Head of Product Marketing to lead product marketing for SaaS and hardware products in a remote start-up/scale-up. The role involves translating customer insights into value propositions, driving product-led growth, and aligning cross-functional teams.
Key Skills for This Role
Responsibilities
- Lead product marketing for SaaS and hardware products
- Drive product led growth and revenue targets
- Launch compelling GTM strategies for new products
- Increase customer adoption and retention rates
- Align cross functional teams on product vision
- Deliver data driven customer insights to stakeholders
Requirements
- Experience in product marketing for SaaS and/or hardware products
- Ability to translate customer insights into compelling value propositions
- Experience driving product led growth and revenue targets
- Strong leadership and cross functional alignment skills
Full Job Posting
Overview
- Lead product marketing for SaaS and hardware products in a remote start up/scale up, translating deep customer insights into compelling value propositions and GTM strategies that align product, sales, and marketing teams around a unified product vision.
Job Duties and Responsibilities
- Drive product led growth and revenue targets
- Launch compelling GTM strategies for new products
- Increase customer adoption and retention rates
- Align cross functional teams on product vision
- Deliver data driven customer insights to stakeholders
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