Head of Pricing
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Key skills for this role
About the Role
flyadeal Egypt seeks a Head of Pricing to define and lead the airline's pricing and distribution strategy, optimizing revenue performance and market competitiveness. The role involves developing competitive pricing strategies, leading pricing elasticity modelling, and overseeing distribution channels.
Key Skills for This Role
Responsibilities
- Develop and implement competitive pricing strategies across the airline network to maximize revenue, yield, and market share.
- Define fare architecture and pricing governance frameworks aligned with commercial strategy and LCC positioning.
- Lead pricing elasticity modelling and identify revenue growth opportunities across the network.
- Establish governance for fare filing accuracy and distribution across ATPCO, GDS, NDC, and internal systems.
- Define and lead the airline's distribution strategy across direct digital channels, GDS, OTAs, and emerging models.
- Provide strategic recommendations to executive management on revenue performance and pricing effectiveness.
- Lead reviews of organizational dependencies and recommend improvements to operating models.
- Define governance frameworks and RACI models for key commercial activities.
- Oversee product positioning and channel strategy across all distribution channels.
Requirements
- Experience in defining and leading pricing and distribution strategy in an airline or similar industry
- Enterprise wide leadership experience across pricing, distribution, and commercial governance
- Ability to develop competitive pricing strategies and fare architecture
- Experience with ATPCO, GDS, NDC, and internal pricing systems
- Strong analytical skills for pricing elasticity modelling and market trend analysis
Full Job Posting
Role Overview
- The role is responsible for defining and leading the airline's pricing and distribution strategy to optimize revenue performance, market competitiveness, and profitability while safeguarding the low cost carrier proposition.
- Provides enterprise wide leadership across pricing, distribution, and commercial governance, ensuring alignment between Revenue Management, Sales, Digital, Network Planning, and Finance.
Key Responsibilities
- Develop and implement competitive pricing strategies across the airline network to maximise revenue, yield, and market share.
- Formulate and own competitive pricing strategies across the airline network to maximize revenue, yield, and market share.
- Define fare architecture and pricing governance frameworks, ensuring alignment with the airline's commercial strategy and LCC positioning.
- Direct competitor pricing intelligence and market trend analysis, ensuring proactive strategic and tactical responses.
- Lead pricing elasticity modelling and identification of revenue growth opportunities across the network.
- Establish governance and oversight for fare filing accuracy and distribution across all relevant channels, including ATPCO, GDS, NDC, and internal pricing systems.
- Provide strategic recommendations and commercial insights to executive management on revenue performance, pricing effectiveness, and market opportunities.
- Define and lead the airline's distribution strategy across direct digital channels, GDS, OTAs, agency partners, and emerging distribution models.
- Lead the development and optimization of modern distribution capabilities, including NDC and direct channel strategies.
- Establish best practices and governance for pricing analytics, competitor distribution monitoring, and channel performance management.
- Evaluate cross functional dependencies between Pricing & Revenue Management and other commercial teams.
- Lead reviews of organizational dependencies across the commercial organization and recommend improvements to operating models and ways of working.
Additional Responsibilities
- Benchmark organisational structure and responsibilities against industry best practices at leading regional and international airline best practices.
- Define governance frameworks and RACI models for key commercial activities and decision making processes.
- Establish clear accountability and ownership between Revenue Management, Sales, Marketing, Digital, Network Planning, and Finance functions.
- Ensure pricing, distribution, and product strategies align with network strategy and target customer segments.
- Lead strategic reviews of the airline's product portfolio, ancillary strategy, and monetization opportunities.
- Direct gap analysis exercises against industry best practices and evolving customer expectations.
- Oversee product positioning and channel strategy across all distribution channels.
- Define and drive initiatives to maximize revenue opportunities through pricing and product optimization while protecting the airline's LCC proposition.
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