Head of Performance (Social media)
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Key skills for this role
About the Role
Jobgether is hiring a Head of Performance (Social Media) for a partner company. This senior leadership role focuses on scaling global user acquisition across web-based products via Meta and TikTok, driving strategy, experimentation, and team leadership.
Key Skills for This Role
Responsibilities
- Lead performance marketing strategy and execution across Meta and TikTok, focusing on scalable user acquisition for web based products
- Own key business metrics including CPA, ROI/ROAS, LTV, and overall acquisition efficiency
- Scale paid social campaigns while maintaining or improving performance across multiple geographies and audiences
- Design and execute structured experimentation frameworks to test creatives, funnels, offers, and targeting strategies
- Build and optimize end to end acquisition funnels, including creative development, landing pages, and conversion paths
- Collaborate closely with analytics, product, creative, and automation teams to improve campaign performance and insights
- Drive automation initiatives, including rules, APIs, bulk optimizations, and performance alerts to improve operational efficiency
- Lead and mentor performance marketing teams, ensuring strong KPI achievement and consistent testing discipline
- Identify new growth opportunities and challenge existing acquisition strategies to unlock incremental scale
Requirements
- Proven expertise in performance media buying on Meta and TikTok at scale
- Strong experience managing acquisition for web products (not limited to mobile app ecosystems)
- Demonstrated ability to scale large advertising budgets while maintaining or improving efficiency
- Deep understanding of performance metrics such as CPA, ROAS/ROI, and LTV
- Hands on experience building and optimizing full funnel acquisition systems (creative → landing page → conversion)
- Strong analytical mindset with experience using attribution, analytics, and BI tools
- Experience designing and executing high velocity A/B testing and hypothesis driven growth experiments
- Familiarity with performance automation systems (rules, APIs, bulk operations, alerts)
- Proven leadership experience managing media buying teams in high volume performance environments (e.g., gaming, dating, gambling, subscription or creator platforms)
- Strong strategic thinking, communication, and ability to operate in fast moving, global digital environments
Full Job Posting
Overview
- This is a senior performance marketing leadership role focused on scaling global user acquisition across high volume digital products. You will drive strategy and execution across major paid social channels, with a strong emphasis on Meta and TikTok, optimizing campaigns to maximize efficiency and b
Accountabilities
- Lead performance marketing strategy and execution across Meta and TikTok, focusing on scalable user acquisition for web based products.
- Own key business metrics including CPA, ROI/ROAS, LTV, and overall acquisition efficiency.
- Scale paid social campaigns while maintaining or improving performance across multiple geographies and audiences.
- Design and execute structured experimentation frameworks to test creatives, funnels, offers, and targeting strategies.
- Build and optimize end to end acquisition funnels, including creative development, landing pages, and conversion paths.
- Collaborate closely with analytics, product, creative, and automation teams to improve campaign performance and insights.
- Drive automation initiatives, including rules, APIs, bulk optimizations, and performance alerts to improve operational efficiency.
- Lead and mentor performance marketing teams, ensuring strong KPI achievement and consistent testing discipline.
- Identify new growth opportunities and challenge existing acquisition strategies to unlock incremental scale.
Requirements
- Proven expertise in performance media buying on Meta and TikTok at scale.
- Strong experience managing acquisition for web products (not limited to mobile app ecosystems).
- Demonstrated ability to scale large advertising budgets while maintaining or improving efficiency.
- Deep understanding of performance metrics such as CPA, ROAS/ROI, and LTV.
- Hands on experience building and optimizing full funnel acquisition systems (creative → landing page → conversion).
- Strong analytical mindset with experience using attribution, analytics, and BI tools for decision making.
- Experience designing and executing high velocity A/B testing and hypothesis driven growth experiments.
- Familiarity with performance automation systems (rules, APIs, bulk operations, alerts).
- Proven leadership experience managing media buying teams in high volume performance environments (e.g., gaming, dating, gambling, subscription or creator platforms).
- Strong strategic thinking, communication, and ability to operate in fast moving, global digital environments.
Benefits
- Fully remote work opportunity with global flexibility
- 28 days of annual vacation plus 7 additional wellness days
- Performance bonuses, including referral rewards up to $5,000
- Financial support for professional development (50% coverage of training, conferences, and events)
- Corporate discounts for English language learning programs
- Annual healthcare support up to $1,000 for medical expenses or insurance coverage
- Workplace setup reimbursement up to $1,000 every three years for home office or co working spaces
- Internal rewards system with redeemable bonuses for merchandise, experiences, and team activities
- Access to a global, remote first, performance driven culture with strong experimentation focus
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