Head of Marketing (Retail) Riyadh
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Key skills for this role
About the Role
A leading retail organization in Riyadh seeks a visionary Head of Marketing to lead the marketing function, drive strategic growth, strengthen brand equity, and accelerate digital transformation.
Key Skills for This Role
Responsibilities
- Develop and execute a comprehensive multi channel marketing strategy aligned with business objectives
- Drive strategic marketing initiatives that support revenue growth, market expansion, and brand positioning
- Lead the company’s digital marketing transformation and growth initiatives
- Develop and optimize performance marketing strategies across digital platforms
- Enhance customer acquisition, engagement, and conversion through innovative digital campaigns
- Drive e commerce growth through data driven marketing initiatives
- Oversee the development, positioning, and execution of integrated brand campaigns
- Strengthen brand awareness, customer loyalty, and market share within the Saudi market
- Lead market research initiatives to identify emerging opportunities and consumer trends
- Manage and optimize the annual marketing budget to maximize ROI
- Lead, mentor, and develop a high performing marketing team
- Build and maintain strategic relationships with agencies, media partners, influencers, and stakeholders
Requirements
- Minimum of 15 years of progressive marketing experience, including senior leadership roles
- Bachelor’s Degree in Marketing, Business Administration, or a related field
- Strong experience in Marketing and Digital Marketing within Saudi Arabia
- Proven track record of developing and executing successful marketing strategies and campaigns
- Strong understanding of the Saudi market, consumer behavior, and emerging marketing trends
Full Job Posting
Overview
- Our client is a leading large scale organization operating in the Fashion and Cosmetics Retail sector.
- We are seeking a visionary and highly accomplished Head of Marketing to lead the company’s marketing function, drive strategic growth initiatives, strengthen brand equity, and accelerate digital transformation across the Kingdom of Saudi Arabia.
- Reporting directly to the CEO, this role requires an experienced marketing leader with a strong understanding of the Saudi consumer market, retail dynamics, and modern digital marketing strategies.
Requirements
- Minimum of 15 years of progressive marketing experience, including senior leadership roles.
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Strong experience in Marketing and Digital Marketing within Saudi Arabia, preferably with leading companies in the FMCG, Retail, Beauty, Fashion, or related sectors.
- The ideal candidate should have a strong understanding of the Saudi market, consumer behavior, and emerging marketing trends, with a proven track record of developing and executing successful marketing strategies and campaigns.
Strategic Marketing Leadership
- Develop and execute a comprehensive multi channel marketing strategy aligned with the company’s long term business objectives and growth plans.
- Drive strategic marketing initiatives that support revenue growth, market expansion, and brand positioning.
- Collaborate closely with executive leadership to align marketing objectives with overall business goals.
Digital Marketing & E Commerce Growth
- Lead the company’s digital marketing transformation and growth initiatives.
- Develop and optimize performance marketing strategies across digital platforms.
- Enhance customer acquisition, engagement, and conversion through innovative digital campaigns.
- Drive e commerce growth through data driven marketing initiatives and customer centric strategies.
Brand Management & Market Positioning
- Oversee the development, positioning, and execution of integrated brand campaigns across the fashion and cosmetics retail portfolio.
- Strengthen brand awareness, customer loyalty, and market share within the Saudi market.
- Ensure consistency of brand identity and messaging across all marketing channels.
Market Research & Consumer Insights
- Lead market research initiatives to identify emerging opportunities and evolving consumer trends.
- Analyze customer behavior, market dynamics, and competitive activity to support strategic decision making.
- Utilize data and insights to develop effective growth strategies and marketing programs.
Budget Management & ROI Optimization
- Manage and optimize the annual marketing budget to maximize return on investment.
- Monitor marketing performance and allocate resources effectively across digital, traditional, and retail marketing channels.
- Establish KPIs and performance measurement frameworks to ensure marketing effectiveness.
Leadership & Team Development
- Lead, mentor, and develop a high performing marketing team.
- Foster a culture of innovation, accountability, and continuous improvement.
- Ensure strong collaboration between Marketing, Sales, Retail Operations, and E Commerce teams.
Partnerships & Stakeholder Management
- Build and maintain strategic relationships with agencies, media partners, influencers, and key industry stakeholders.
- Identify partnership opportunities that enhance brand visibility and support commercial objectives.
- Represent the organization in relevant industry events and marketing initiatives.
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