Head of Marketing & Membership
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Key skills for this role
About the Role
EDGE, a global private travel and lifestyle club, is seeking a senior Head of Marketing & Membership to lead brand strategy, content, CRM, campaigns, PR, community engagement, and member growth.
Key Skills for This Role
Responsibilities
- Own and strengthen EDGE’s positioning as a Private Travel & Lifestyle Club
- Define and maintain brand tone of voice, storytelling standards, visual direction and communication benchmarks
- Lead content strategy across Instagram, LinkedIn, website, newsletters, WhatsApp
- Own CRM and lifecycle communication across prospects, members, partners and community audiences
- Lead campaign planning across brand, destination, partner, membership, community and seasonal themes
- Build founder led communication strategy across LinkedIn, newsletters, opinion pieces, PR
- Build premium journey for attracting, nurturing and converting members
- Build engagement strategies to make members feel part of an active private club
- Lead collaborations with tourism boards, luxury hotels, lifestyle brands and strategic partners
- Track performance across brand, content, CRM, campaigns, collaborations, membership, community and events
- Lead the Digital Marketing Manager, Community Manager & Brand Collaborations lead, and Graphic Designer
Requirements
- 8–12 years of experience across brand, marketing, content, CRM, partnerships, campaigns, or community
- Strong understanding of luxury, high net worth audiences and premium consumer behaviour
- Ability to build brand equity, community engagement and commercially relevant collaborations
- Strong writing, storytelling and editorial sensibility
- Experience with CRM, lifecycle marketing, segmentation and member communication
- Ability to create and execute campaigns with tourism boards, hotels and lifestyle brands
- Experience leading teams across digital marketing, community, collaborations and design
- Strong eye for detail, aesthetics, language and presentation
- Comfortable working in a fast paced, founder led environment
- Strong project management, stakeholder management and team leadership skills
Full Job Posting
About the Brand
- EDGE is a global private travel and lifestyle club for travellers who value their time and see travel as an investment.
Role Overview
- Senior brand, marketing and membership leader to shape next phase of growth.
- Build EDGE into an aspirational luxury ecosystem.
Marketing, Brand & Communication
- Own and strengthen EDGE’s positioning as a Private Travel & Lifestyle Club.
- Define and maintain brand tone of voice, storytelling standards, visual direction.
- Lead content strategy across Instagram, LinkedIn, website, newsletters, WhatsApp.
- Own CRM and lifecycle communication across prospects, members, partners.
- Lead campaign planning across brand, destination, partner, membership themes.
- Build founder led communication strategy across LinkedIn, newsletters, PR.
Membership, Community & Collaborations
- Build premium journey for attracting, nurturing and converting members.
- Build engagement strategies for member benefits, travel inspiration, events.
- Plan curated member events, salons, dinners, hotel showcases.
- Lead collaborations with tourism boards, luxury hotels, lifestyle brands.
Analytics, Team & Stakeholder Management
- Track performance across brand, content, CRM, campaigns, collaborations.
- Lead Digital Marketing Manager, Community Manager & Brand Collaborations lead, Graphic Designer.
- Work cross functionally with leadership, sales, products, operations.
Ideal Candidate
- 8–12 years of experience across brand, marketing, content, CRM, partnerships.
- Strong understanding of luxury, high net worth audiences.
- Ability to build brand equity, community engagement and collaborations.
- Strong writing, storytelling and editorial sensibility.
- Experience with CRM, lifecycle marketing, segmentation.
- Ability to create campaigns with tourism boards, hotels.
- Experience leading teams across digital marketing, community, design.
- Strong eye for detail, aesthetics, language.
- Comfortable in fast paced, founder led environment.
- Strong project management, stakeholder management, team leadership.
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