Head of Marketing, gt.school (Remote) - $200,000/year USD
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Key skills for this role
About the Role
gt.school seeks a Head of Marketing to own the complete enrollment engine for GT Anywhere, transforming demand into enrolled families. The role involves full-funnel strategy, experimentation, and leveraging AI tools.
Key Skills for This Role
Responsibilities
- Control the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CAC.
- Structure and execute continuous experimentation to discover and remove high impact conversion obstacles.
- Leverage GenAI tools and AI powered workflows to increase marketing analysis speed, creative iteration, funnel diagnostics, and execution velocity.
- Develop the annual marketing strategy across virtual, campus, and summer programs, covering positioning, segments, channel mix, budget allocation, and quantifiable goals.
- Create a high velocity execution system that reliably delivers through agencies, freelancers, AI tools, and marketing technology.
- Collaborate closely with enrollment and school teams to convert family feedback into more precise messaging and higher converting creative.
Requirements
- Bachelor's degree (BA or equivalent)
- 10+ years of experience controlling full funnel marketing strategy and measurable outcomes in startup, technology, or high growth environments
- Proven accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates
- Strong funnel analytics capability with a history of diagnosing issues and prioritizing high impact improvements
- Experience establishing brand strategy, positioning, and messaging at a company level
- Practical GenAI fluency, with concrete examples of using AI tools or AI enabled workflows
- Demonstrated ability to build and manage scalable execution systems using agencies, freelancers, AI tools, and marketing technology
- Ability to work full time (40 hours/week) in a remote role based in the United States
Full Job Posting
Role Overview
- You will control the complete enrollment engine for GT Anywhere and guide brand strategy across virtual, campus, and summer offerings.
- Your objective is to transform high intent demand into 1,000 enrolled families while positioning gt.school as the definitive name in gifted K–8 education.
- There is no existing playbook. You will design the funnel, establish positioning, conduct experimentation, and create a dependable execution system.
What You Will Be Doing
- Controlling the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CAC.
- Structuring and executing continuous experimentation to discover and remove high impact conversion obstacles.
- Leveraging GenAI tools and AI powered workflows to increase marketing analysis speed, creative iteration, funnel diagnostics, and execution velocity.
- Developing the annual marketing strategy across virtual, campus, and summer programs, covering positioning, segments, channel mix, budget allocation, and quantifiable goals.
- Creating a high velocity execution system that reliably delivers through agencies, freelancers, AI tools, and marketing technology.
- Collaborating closely with enrollment and school teams to convert family feedback into more precise messaging and higher converting creative.
Basic Requirements
- Bachelor's degree (BA or equivalent).
- 10+ years of experience controlling full funnel marketing strategy and measurable outcomes in startup, technology, or high growth environments.
- Proven accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates.
- Strong funnel analytics capability with a history of diagnosing issues and prioritizing high impact improvements.
- Experience establishing brand strategy, positioning, and messaging at a company level.
- Practical GenAI fluency, with concrete examples of using AI tools or AI enabled workflows to enhance marketing productivity, execution speed, analysis quality, or business outcomes.
- Demonstrated ability to build and manage scalable execution systems using agencies, freelancers, AI tools, and marketing technology.
- Ability to work full time (40 hours/week) in a remote role based in the United States.
Compensation
- This is a full time (40 hours per week), long term position.
- Compensation level is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year.
- Payment period is weekly.
Workplace
- Remote role based in the United States.
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