Head of Marketing - Ecommerce Company
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Key skills for this role
Role Overview
MySouq is seeking a senior, commercially driven Marketing and Growth leader to build the marketing function from the ground up.
The role will scale the brand, customer base, marketplace, transactions, revenue, and growth engine.
The successful candidate will combine strategic marketing with hands-on execution during the startup phase.
Key Skills for This Role
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Job Summary
MySouq is seeking a senior, commercially driven Marketing and Growth leader to build the marketing function from the ground up.
The role will scale the brand, customer base, marketplace, transactions, revenue, and growth engine.
The successful candidate will combine strategic marketing with hands-on execution during the startup phase.
Marketing Strategy and Brand
- Develop the overall marketing and growth strategy and the Saudi Arabia go-to-market strategy.
- Define target segments, customer needs, value proposition, positioning, differentiation, channels, campaigns, budgets, and KPIs.
- Build brand positioning, identity, messaging, awareness, credibility, trust, consideration, and loyalty.
Acquisition and Performance
- Develop acquisition plans across paid, organic, social, influencer, referral, partnership, and other channels.
- Drive customer growth, transactions, revenue, GMV, conversion, retention, and healthy unit economics.
- Lead performance marketing and optimize paid search, paid social, display, retargeting, spend, and results.
Content, CRM, and Customer Journey
- Develop social media, content, influencer, creator, and culturally relevant Arabic-first marketing programs.
- Improve the digital customer journey across awareness, acquisition, conversion, purchase, retention, and advocacy.
- Build CRM, segmentation, lifecycle, onboarding, repeat-purchase, reactivation, and customer retention strategies.
Campaigns and Commercial Management
- Plan and execute brand, product, and launch campaigns from concept through performance evaluation.
- Develop and manage the annual marketing budget and allocate investment based on commercial returns.
- Establish dashboards and reporting for CAC, ROAS, conversion, revenue, GMV, LTV, retention, and other KPIs.
Team and Stakeholder Leadership
- Build and develop the marketing team, define roles and KPIs, and recruit and coach marketing talent.
- Manage agencies, creative partners, media agencies, influencers, and other marketing vendors.
- Work with founders, senior management, Commercial, Product, Technology, Operations, Seller Management, and Finance.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, E-commerce, or a related field.
- Approximately 8–15 years of relevant marketing, growth, digital, e-commerce, or commercial experience.
- Strong e-commerce, marketplace, consumer technology, or consumer-business experience and experience scaling a brand or digital business.
- Strong understanding of Saudi consumer behavior, culture, digital channels, social media, and influencer ecosystems.
- Experience managing marketing budgets, measurable commercial outcomes, and senior stakeholder relationships.
- An MBA or relevant postgraduate qualification is an advantage.
Preferred Industry Background
Relevant backgrounds include e-commerce, online marketplaces, consumer technology, quick commerce, digital retail, consumer apps, fintech, social commerce, and digital-first startups.
Candidates should be able to discuss actual numbers linking marketing activity to customers, revenue, GMV, CAC, conversion, retention, and growth.
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