Head of Marketing
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About the Role
Lead integrated marketing campaigns for AI-driven cybersecurity, develop brand narrative, manage digital marketing, and collaborate with teams to drive demand generation.
Key Skills for This Role
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Overview
We re seeking a Head of Marketing with deep curiosity and a passion for cybersecurity and AI to lead our marketing efforts.
In this role, you ll craft and execute integrated marketing campaigns that communicate the power of AI-driven cybersecurity, helping organizations understand, trust, and adopt autonomous defense technologies.
You ll work closely with leadership, product, and sales teams to shape spiderSilk s voice in a rapidly evolving industry, positioning us as the thought leader in sovereign, intelligent, and continuous security.
Responsibilities
- Develop and execute a comprehensive marketing strategy focused on cybersecurity and AI-driven products.
- Build and maintain a strong brand narrative around autonomous security, exposure management, and threat intelligence.
- Lead content creation across formats such as blogs, whitepapers, social media, case studies, videos, and webinars. Highlighting technical depth with accessible storytelling.
- Collaborate with product and research teams to translate complex AI and cybersecurity concepts into compelling value propositions.
- Manage and optimize digital marketing campaigns (SEO, SEM, LinkedIn Ads, email marketing, and content syndication).
- Drive demand generation and lead nurturing to support the global sales pipeline.
- Establish and track KPIs and analytics to measure campaign performance and ROI.
- Oversee event participation and thought leadership opportunities like conferences, webinars, and partnerships within the cybersecurity and AI communities.
- Work cross-functionally with designers, engineers, and researchers to create authentic, high-impact marketing materials.
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