Head of Marketing
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Key skills for this role
About the Role
Carter Murray is seeking a Head of Marketing for a luxury client in Dubai. The role requires extensive UAE experience in luxury or hospitality, leading marketing strategy, brand management, digital marketing, PR, and events.
Key Skills for This Role
Responsibilities
- Develop and execute overall marketing strategy aligned with business goals
- Lead and manage the marketing function, ensuring strong performance and delivery
- Collaborate with sales and internal teams to drive lead generation and growth
- Maintain consistent brand identity across all channels
- Oversee production of marketing materials and digital assets
- Plan and execute integrated marketing campaigns, tracking ROI and effectiveness
- Manage digital marketing (social, email, website, SEO/SEM, content)
- Lead PR activities, media relations, and reputation management
- Plan and deliver events, exhibitions, and client engagement initiatives
- Conduct market research and competitor analysis to inform strategy
- Manage marketing budget and resource allocation
- Work cross functionally to align marketing with business objectives
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, or related field
- Extensive experience in a marketing leadership role including strategy development, brand management, and campaign execution
- Proven ability to deliver successful marketing strategies that drive brand growth and commercial outcomes
- Strong knowledge of digital marketing, content development, analytics, and online platforms
- Experience managing events, exhibitions, and client engagement initiatives
- Experience managing budgets and evaluating marketing performance and ROI
- Excellent communication, presentation, and stakeholder management skills
- Willingness to travel and attend events as required
Full Job Posting
Role Overview
- Carter Murray is working with a luxury client to hire a Head of Marketing for a Dubai based opportunity.
- The role requires experience in luxury or hospitality sector, client facing role, and extensive UAE experience.
Role Responsibilities
- Develop and execute overall marketing strategy aligned with business goals.
- Lead and manage the marketing function, ensuring strong performance and delivery.
- Collaborate with sales and internal teams to drive lead generation and growth.
- Monitor performance and provide insights to senior stakeholders.
- Maintain consistent brand identity across all channels.
- Oversee production of marketing materials and digital assets.
- Plan and execute integrated marketing campaigns, tracking ROI and effectiveness.
- Manage digital marketing (social, email, website, SEO/SEM, content).
- Develop content strategy and ensure online presence remains current.
- Lead PR activities, media relations, and reputation management.
- Plan and deliver events, exhibitions, and client engagement initiatives.
- Conduct market research and competitor analysis to inform strategy.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Extensive experience in a marketing leadership role, including strategy development, brand management, and campaign execution.
- Proven ability to deliver successful marketing strategies that drive brand growth and commercial outcomes.
- Strong knowledge of digital marketing, content development, analytics, and online platforms.
- Experience managing events, exhibitions, and client engagement initiatives.
- Experience working with external agencies and service providers.
- Experience managing budgets and evaluating marketing performance and ROI.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to think strategically while remaining hands on when required.
- Willingness to travel and attend events as required.
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