Head of Marketing
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Key skills for this role
About the Role
Waves Investments & Properties L.L.C.
Key Skills for This Role
Responsibilities
- Define and execute the company’s end to end marketing strategy
- Build, position, and protect a premium boutique brand identity in the Dubai real estate market
- Lead, mentor, and scale the marketing team and external partners
- Drive high quality, conversion focused lead generation across digital channels, portals, and offline initiatives
- Oversee Google Ads, Meta Ads, programmatic campaigns, and property portals
- Ensure CRM integration, lead attribution, and funnel optimisation
- Own brand messaging across all platforms (LinkedIn, Instagram, website, PR, events)
- Lead content strategy including thought leadership, project launches, and storytelling
- Manage relationships with developers and strategic partners
- Deliver executive level dashboards and marketing reports
Requirements
- Minimum 5 years of marketing experience in UAE real estate
- Proven leadership experience within a brokerage or developer environment
- Strong understanding of Dubai off plan and secondary market dynamics
- Deep expertise in performance marketing, lead generation, and CRM systems
- Experience managing marketing budgets, teams, and agencies
- Excellent communication, strategic thinking, and stakeholder management skills
Full Job Posting
Role Overview
- We are seeking a strategic, commercially minded Head of Marketing with deep UAE real estate experience to lead brand building, performance marketing, and revenue driven campaigns.
Key Responsibilities
- Define and execute the company’s end to end marketing strategy
- Build, position, and protect a premium boutique brand identity in the Dubai real estate market
- Lead, mentor, and scale the marketing team and external partners
- Partner closely with Sales and Leadership to drive revenue and market presence
- Own marketing budgets, forecasting, and ROI accountability
- Drive high quality, conversion focused lead generation across digital channels, portals, and offline initiatives
- Oversee Google Ads, Meta Ads, programmatic campaigns, and property portals
- Ensure CRM integration, lead attribution, and funnel optimisation
- Track and optimise CPL, CAC, ROI, and conversion performance
- Own brand messaging across all platforms (LinkedIn, Instagram, website, PR, events)
- Lead content strategy including thought leadership, project launches, and storytelling
- Ensure consistent, premium brand execution across all customer touchpoints
Developer & Campaign Management
- Manage relationships with developers and strategic partners
- Lead go to market strategies for off plan and secondary market launches
- Oversee agencies, media buyers, designers, videographers, and production partners
Reporting, Insights & Market Intelligence
- Deliver executive level dashboards and marketing reports
- Monitor market trends, competitor activity, and campaign benchmarks
- Translate insights into strategic improvements and growth initiatives
Qualifications & Requirements
- Minimum 5 years of marketing experience in UAE real estate (mandatory)
- Proven leadership experience within a brokerage or developer environment
- Strong understanding of Dubai off plan and secondary market dynamics
- Deep expertise in performance marketing, lead generation, and CRM systems
- Experience managing marketing budgets, teams, and agencies
- Excellent communication, strategic thinking, and stakeholder management skills
Preferred Attributes
- Experience working with boutique or premium real estate brands
- Knowledge of DLD, RERA, and real estate advertising compliance
- Data driven mindset with strong analytical capabilities
- Startup or high growth environment experience
Compensation & Benefits
- Competitive salary commensurate with experience
- Performance based incentives
- Visa sponsorship
- Health insurance
- Annual leave as per UAE Labour Law
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