Head of Marketing
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Key skills for this role
About the Role
DCT Abu Dhabi seeks a strategic Head of Marketing on a 12-month contract to lead marketing transformation for the gaming and interactive entertainment ecosystem. The role focuses on audience growth, brand positioning, go-to-market strategy, and ecosystem partnerships across MENA.
Key Skills for This Role
Responsibilities
- Lead development and delivery of strategic marketing agenda for gaming and interactive entertainment ecosystem
- Define target audiences and rank by growth potential and strategic fit
- Lead developer, publisher, investor, talent, and partner engagement strategies
- Update product market fit strategy to support next stage of growth
- Design coordinated relaunch to re energise brand across MENA
- Evolve brand to reflect regional leadership ambitions
- Conduct marketing org audit and recommend adjustments for regional scale
- Provide ongoing marketing guidance at executive level
Requirements
- 12+ years of experience leading strategic marketing, growth, go to market, brand transformation, or ecosystem building initiatives
- 5+ years of experience in the GCC
- Experience at Senior Manager, Director, Head of Marketing, Marketing Lead, or equivalent level
- Proven track record delivering marketing strategy and growth initiatives in digital, gaming, entertainment, technology, or adjacent sectors
- Proven ability to define audience segments and translate market research into actionable strategy
- Experience developing and executing go to market strategies from brief to in market delivery
- Experience managing brand identity refreshes, brand positioning, agencies, and creative partners
- Comfortable advising at executive level and presenting to senior stakeholders
- Strong ability to work across government, commercial, and ecosystem environments
Full Job Posting
Role Overview
- DCT Abu Dhabi plays a central role in driving sustainable growth of the emirate’s culture and tourism sectors.
- The Head of Marketing will lead a high impact marketing transformation agenda focused on audience growth, market positioning, brand development, ecosystem engagement, and go to market strategy across MENA.
Key Responsibilities
- Clarify the target audiences across MENA and define most valuable customer groups.
- Build clear audience profiles to guide marketing and product decisions.
- Review what works today and where marketing investment should move.
- Lead developer, publisher, investor, talent, and partner engagement strategies.
- Update the product market fit strategy to support the next stage of growth.
- Design a coordinated relaunch to re energise the brand across MENA.
- Evolve the brand to reflect regional leadership ambitions.
- Ensure the team is structured to support growth through org audit.
- Provide ongoing marketing guidance at the executive level.
Requirements
- 12+ years of experience leading strategic marketing, growth, go to market, brand transformation, or ecosystem building initiatives.
- 5+ years of experience in the GCC is required.
- Experience at Senior Manager, Director, Head of Marketing, Marketing Lead, or equivalent level.
- Proven track record delivering marketing strategy and growth initiatives in digital, gaming, entertainment, technology, or adjacent sectors.
- Proven ability to define audience segments and translate market research into actionable strategy.
- Experience developing and executing go to market strategies from brief to in market delivery.
- Experience managing brand identity refreshes, brand positioning, agencies, and creative partners.
- Comfortable advising at executive level and presenting to senior stakeholders.
- Strong ability to work across government, commercial, and ecosystem environments.
Contract Duration
- 12 month contract
Success Measures
- Brand awareness and consideration
- Audience and community growth
- Partner acquisition and engagement
- Share of voice
- Event participation
- Marketing attributed impact
Application Notes
- Interested candidates are welcome to apply or share their CV for consideration.
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