Head of Food Services
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Key skills for this role
About the Role
A confidential company seeks a Head of Food Services to lead and drive the Food Service business across the region. The role involves developing channel strategy, expanding key accounts in HORECA, QSR, and institutional segments, and delivering revenue and profitability growth.
Key Skills for This Role
Responsibilities
- Develop and implement the Food Service channel strategy aligned with overall commercial objectives
- Identify growth opportunities across HORECA, QSR, catering, and institutional segments
- Lead strategic relationships with key Food Service clients (e.g., hotel groups, QSR chains, catering companies)
- Negotiate commercial agreements, contracts, and pricing strategies
- Lead, coach, and develop the Food Service sales team across markets
- Own Food Service channel P&L, including revenue, margins, and cost control
- Monitor competitor activities, pricing, and market trends
Requirements
- 10–15+ years of experience in FMCG, with strong exposure to Food Service / HORECA
- Proven track record in leading Food Service / B2B sales at a regional level
- Experience managing key accounts such as hotels, QSRs, and catering companies
Full Job Posting
Role Purpose
- Lead and drive the Food Service business across the region by developing and executing the channel strategy, expanding key accounts, and delivering sustainable revenue and profitability growth.
Key Responsibilities
- Develop and implement the Food Service channel strategy aligned with overall commercial objectives.
- Identify growth opportunities across HORECA, QSR, catering, and institutional segments.
- Drive market penetration, distribution expansion, and portfolio optimization.
- Set and manage annual budgets, sales targets, and KPIs.
- Lead strategic relationships with key Food Service clients (e.g., hotel groups, QSR chains, catering companies).
- Negotiate commercial agreements, contracts, and pricing strategies.
- Ensure consistent achievement of revenue, margin, and volume targets.
- Lead, coach, and develop the Food Service sales team across markets.
- Build strong succession pipelines and high performance culture.
- Set clear team objectives, monitor performance, and conduct regular reviews.
- Drive execution excellence across Food Service distributors and partners.
- Establish route to market strategies and optimize distribution models.
Qualifications & Experience
- 10–15+ years of experience in FMCG, with strong exposure to Food Service / HORECA.
- Proven track record in leading Food Service / B2B sales at a regional level.
- Experience managing key accounts such as hotels, QSRs, and catering companies.
Key Skills & Competencies
- Strategic thinking and business planning.
- Strong negotiation and influencing skills.
- Leadership and team management.
- Customer relationship management.
- Financial and commercial acumen.
- Results driven with strong execution focus.
- Excellent communication and stakeholder management.
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