Head of Food & Groceries
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Key skills for this role
About the Role
Superchat AI is seeking a commercially driven Head of Food & Groceries to build, launch, and scale an AI-powered commerce platform. This executive role owns the full P&L, merchant acquisition, marketplace growth, and operational excellence.
Key Skills for This Role
Responsibilities
- Own the Food & Groceries business unit and its full P&L
- Develop annual and quarterly business strategies aligned with company objectives
- Define growth targets, revenue plans, and profitability goals
- Identify new revenue streams and expansion opportunities
- Manage budgets and optimize operating costs while maximizing customer value
- Develop merchant acquisition strategy and recruit merchants
- Build relationships with enterprise merchants and national brands
- Negotiate commercial agreements and commission structures
- Develop exclusive partnerships that differentiate Superchat
- Expand merchant coverage across new cities and countries
- Work closely with Operations teams to optimize merchant onboarding, menu quality, inventory, order fulfillment, delivery, and customer support
- Collaborate with Product and AI teams to improve merchant onboarding, AI ordering, search, personalization, and merchant dashboards
Requirements
- 10+ years of experience in Food Delivery, Grocery Delivery, Marketplace Businesses, Quick Commerce, E commerce, or Consumer Technology
- 5+ years leading commercial or marketplace teams
- Proven P&L ownership
- Experience scaling regional or international marketplaces
- Experience with high growth technology companies or startups
- Strong understanding of marketplace economics, unit economics, GMV optimization, customer acquisition, merchant acquisition, category management, pricing strategies, promotional planning, and commission models
- Exceptional people leadership skills
- Experience managing cross functional teams
- Strong negotiation and relationship management
- Executive communication skills
- Strategic thinking with operational excellence
- Strong analytical capabilities including financial modeling, commercial reporting, marketplace analytics, forecasting
Full Job Posting
About Superchat AI
- Superchat AI is an AI powered personal assistant designed to simplify everyday life through conversation.
- One of our fastest growing strategic business units is Food & Groceries, where users can discover restaurants, order meals, purchase groceries, and complete transactions through an AI powered conversational experience.
- We are looking for a commercially driven Head of Food & Groceries to build, launch, and scale one of the region's most ambitious AI powered commerce platforms.
Role Overview
- The Head of Food & Groceries will own the complete Food & Grocery vertical, including commercial strategy, merchant acquisition, marketplace growth, customer experience, operations, and profitability.
- This executive leadership role is responsible for transforming Superchat into one of the leading AI powered food and grocery marketplaces.
- You will work directly with the CEO and executive leadership team while collaborating closely with Product, Growth, Marketing, Operations, Payments, AI, Customer Success, and Engineering.
Key Responsibilities
- Own the Food & Groceries business unit and its full P&L.
- Develop annual and quarterly business strategies aligned with company objectives.
- Define growth targets, revenue plans, and profitability goals.
- Identify new revenue streams and expansion opportunities.
- Manage budgets and optimize operating costs while maximizing customer value.
- Develop merchant acquisition strategy and recruit merchants.
- Build relationships with enterprise merchants and national brands.
- Negotiate commercial agreements and commission structures.
- Develop exclusive partnerships that differentiate Superchat.
- Expand merchant coverage across new cities and countries.
- Work closely with Operations teams to optimize merchant onboarding, menu and catalog quality, inventory management, order fulfillment, delivery operations, merchant SLA performance, and customer support processes.
- Collaborate with Product and AI teams to improve merchant onboarding experience, AI ordering capabilities, search and discovery, personalization, recommendation engines, merchant dashboards, and customer ordering experience.
Requirements
- 10+ years of experience in Food Delivery, Grocery Delivery, Marketplace Businesses, Quick Commerce, E commerce, or Consumer Technology.
- 5+ years leading commercial or marketplace teams.
- Proven P&L ownership.
- Experience scaling regional or international marketplaces.
- Experience with high growth technology companies or startups.
- Strong understanding of marketplace economics, unit economics, GMV optimization, customer acquisition, merchant acquisition, category management, pricing strategies, promotional planning, and commission models.
- Exceptional people leadership skills.
- Experience managing cross functional teams.
- Strong negotiation and relationship management.
- Executive communication skills.
- Strategic thinking with operational excellence.
- Strong analytical capabilities including financial modeling, commercial reporting, marketplace analytics, and forecasting.
Key KPIs
- Commercial: GMV, Revenue, Gross Margin, Contribution Margin, EBITDA contribution.
- Marketplace: Active merchants, Merchant acquisition, Merchant retention, Merchant satisfaction, Merchant SLA compliance.
- Customer: Monthly Active Users (MAU), Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Repeat purchase rate, Average order value, Order frequency, Customer retention, Net Promoter Score (NPS).
- Operations: Order success rate, Fulfillment time, Delivery SLA, Cancellation rate, Refund rate.
- Growth: New city launches, Market expansion, New merchant categories, Partnership revenue.
What Success Looks Like within the first 12 months
- Build one of the strongest restaurant and grocery marketplaces in the region.
- Successfully launch and scale multiple cities and markets.
- Deliver significant GMV and revenue growth.
- Establish strategic partnerships with leading restaurant and grocery brands.
- Improve customer acquisition, retention, and order frequency.
- Build a scalable merchant operations organization.
- Create AI powered customer experiences that differentiate Superchat from traditional food delivery platforms.
Why Join Superchat AI
- Build one of the Middle East's first AI powered conversational commerce platforms.
- Lead one of the company's highest growth business verticals.
- Own strategy, execution, and commercial performance with full P&L responsibility.
- Work with world class AI, product, engineering, and commercial teams.
- Shape the future of food, grocery, and conversational commerce across multiple international markets.
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