Head of FMCG
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Key skills for this role
About the Role
Confidential Company seeks a Regional FMCG Head to oversee P&L across MENA markets, driving strategic marketing, brand planning, and business development.
Key Skills for This Role
Responsibilities
- Lead and strategize sales & new business development across Modern Trade, General Trade & HORECA channels in MENA
- Achieve budgeted sales and profitability goals of the NTO division
- Develop and implement annual sales plans per brand per region
- Analyze and appoint distributor business in trade areas
- Develop pricing and discount strategies to drive top line
- Oversee sales budget, monitor cost and effectiveness of sales activities
- Conduct regular trade visits to understand customer needs
- Develop and maintain key account management strategies
- Lead annual budgeting process and track performance against financial KPIs
- Drive continuous improvement initiatives within internal processes
Requirements
- 15 to 20 years of experience in FMCG
- Proven track record in sales and business development across MENA
- Experience managing Modern Trade, General Trade, and HORECA channels
- Strong financial acumen and P&L management skills
- Leadership and team management experience
Full Job Posting
Purpose of the role
- As the Regional FMCG Head, your primary responsibility is to oversee the FMCG P&L across all markets, spearheading the development and implementation of strategic marketing, brand planning, and business development initiatives to fuel the growth of the FMCG divisions. You will be reporting to the CE
KEY JOB RESPONSIBILITIES Financial
- Lead and strategize sales & new business development of Modern Trade, General trade & HORECA channels in all operating markets in MENA.
- Achieve the budgeted sales and profitability goals of the NTO (Non Traditional Outlet) division.
- Manage and develop different trade channels to deliver growth.
- Establish sales objectives by forecasting and developing annual sales plans per brand per region.
- Analyze and appoint distributor business in trade areas as required.
- Maintain sales volume, product mix, and selling price.
- Develop business by market mapping & opening new accounts.
- Develop pricing and discount strategies to drive top line.
- Working capital management, inventory and credit controls.
- Analyze and present market trends to top management.
- Oversee the overall sales budget; monitor the cost and effectiveness of sales activities.
KEY JOB RESPONSIBILITIES Customer
- Ensure proactive and consistent follow ups of your team with customers.
- Conduct regular trade visits to understand customer needs.
- Implement robust systems for order processing, inventory management, and delivery scheduling.
- Develop and maintain key account management strategies.
KEY JOB RESPONSIBILITIES Internal Business Process
- Facilitate seamless communication and collaboration across departments.
- Lead the annual budgeting process.
- Drive continuous improvement initiatives within internal processes.
- Implement robust quality assurance and compliance protocols.
- Foster a culture of innovation and knowledge sharing.
- Handle all communication and logistics dealings with distributor partners.
KEY JOB RESPONSIBILITIES People
- Collaborate with the marketing team to design and execute customer engagement initiatives.
- Develop highly motivated and trained staff to drive growth of the division.
- Have thorough overview on every individual’s routine and KRA‘s.
- Deploy a participative management style to encourage maximum employee engagement.
- Periodically appraise the performance of sales teams.
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