Head of Events and Delivery
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Key skills for this role
About the Role
Farah Experiences seeks a Head of Events and Delivery to drive commercial growth by closing high-value events and developing new event packages. The role involves leading negotiations, managing sales budgets, and ensuring excellent guest experience.
Key Skills for This Role
Responsibilities
- Personally lead/close large scale, high revenue opportunities such as park privatizations and gala dinners
- Own high value MICE style business and bespoke corporate solutions
- Conduct site visits with potential clients across all assets
- Own and deliver against Annual Event Sales Budget and team targets
- Define and launch new event packages and refine existing offerings
- Use CRM daily to track opportunities and ensure accurate tracking
- Provide senior stakeholder management across parks and functions
- Identify and act on upsell opportunities and follow up post event for repeat business
Requirements
- Experience in Account Management and negotiation
- The ability and desire to sell
- Excellent communication skills
- Good interpersonal skills
- Good level of numeracy
Full Job Posting
Job Scope
- Drive overall commercial growth by closing and negotiating high value events and developing new event packages.
- Set standards for CRM discipline, guest experience, and cross park sales governance.
Job Responsibilities
- Personally lead/close large scale, high revenue opportunities such as park privatizations and gala dinners.
- Own high value MICE style business and bespoke corporate solutions.
- Conduct site visits with potential clients across all assets.
- Own and deliver against Annual Event Sales Budget and team targets.
- Define and launch new event packages and refine existing offerings.
- Use CRM daily to track opportunities for each enquiry.
- Provide senior stakeholder management across parks and functions.
- Identify and act on upsell opportunities and follow up post event for repeat business.
- Work closely with park operations and vendors to ensure client requirements are met.
- Drive repeat business strategy: post event follow up, account growth planning, and missed opportunity learning loops.
- Work weekends when required.
Job Essentials
- Experience in Account Management and negotiation
- The ability and desire to sell
- Excellent communication skills
- Good interpersonal skills
- Good level of numeracy
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