Head of E-commerce - FMCG

The

Key Responsibilities

• *Strategy & Growth*
• Define and execute the
• regional e‑commerce strategy
• aligned with overall commercial and brand objectives
• Drive sustainable revenue growth across
• marketplaces, quick commerce, and DTC platforms
• Identify new growth opportunities within the GCC e‑commerce ecosystem
• Build a scalable roadmap covering expansion, innovation, and digital transformation

*Commercial & P&L Ownership*

• Own full
• P&L responsibility
• for e‑commerce business across GCC markets
• Lead pricing, promotions, assortment, and margin optimization strategies
• Manage trade spend, ROI, and promotional effectiveness
• Forecast demand and sales in coordination with supply chain and finance teams

*Marketplace & Partner Management*

• Lead strategic relationships with key
• regional e‑commerce partners
• (e.g., regional marketplaces, quick‑commerce platforms, retailers’ online channels)
• Negotiate annual business plans, commercial terms, visibility, and activations
• Ensure strong online content, availability, ratings, and execution excellence
• *Operations & Execution*
• Drive operational excellence covering
• order fulfillment, availability, last‑mile performance, and customer experience
• Collaborate with supply chain, demand planning, and IT teams to ensure seamless execution
• Ensure compliance with regional regulations and partner standards

*Digital Marketing & Performance*

• Oversee digital performance across search, paid media, on‑platform advertising, and CRM
• Optimize conversion, traffic, and basket size through data‑driven insights
• Partner with marketing teams to ensure brand consistency, content quality, and campaign execution

*Data, Analytics & Insights*

• Establish robust e‑commerce KPIs and dashboards
• Leverage data and consumer insights to drive decision‑making and continuous improvement
• Track competitive benchmarks and emerging trends in FMCG e‑commerce

*Leadership & Team Development*

• Build, lead, and mentor a high‑performing regional e‑commerce team
• Foster a performance‑driven, agile, and collaborative culture
• Act as the internal e‑commerce subject‑matter expert across the organization

Key Requirements

• *Experience*
• **10+ years of experience**
• in e‑commerce, digital sales, or commercial roles
• **Minimum 5–7 years in FMCG**
• , preferably in high‑volume, multi‑brand environments
• **Proven GCC / Middle East experience is mandatory**
• Strong track record managing large marketplaces and/or DTC platforms
• Demonstrated P&L ownership at regional or country level