Head of Digital Marketing - FMCG & Retail
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Key skills for this role
About the Role
A leading FMCG & Retail company seeks a Head of Digital Marketing to develop and execute web and SEO strategies, drive traffic and lead generation, and manage digital campaigns. The role requires 10+ years of experience, strong SEO/SEM expertise, and at least 3 years in FMCG/Retail or MENA region marketing operations.
Key Skills for This Role
Responsibilities
- Develop client’s web and SEO strategy and implement, track, and optimize digital marketing campaigns
- Lead acquisition and retention marketing efforts to drive website traffic, lead generation, and online sales
- Lead strategic technical SEO and digital initiatives, partner with developers to optimize website traffic
- Create, manage and deploy marketing campaigns for all products and services
- Manage the look, feel and content on corporate website, product websites, and email campaigns
- Advance the corporate image and brand both internally and externally
- Merchandise success stories with third party sites and industry press to generate traffic and backlinks
- Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs)
- Create project plans for the department's annual budget, documenting road map, resources, and budget
- Develop and execute an online customer acquisition plan to maximize site traffic and sales demand
- Oversee company's Social Media presence including Facebook, LinkedIn and Twitter
Requirements
- Minimum of 10 years of professional experience
- Strong Social Media, SEO and SEM expertise
- Minimum of 3 years of experience managing marketing operations within the FMCG & Retail or in the MENA region
- Must have a keen business acumen and proven executive management abilities based on prior experience
Full Job Posting
Role Overview
- Our client is looking for a Head of Digital Marketing to develop client’s web and SEO strategy and implement, track, and optimize digital marketing campaigns.
Key Responsibilities
- Acquisition and retention marketing efforts designed to drive website traffic, lead generation, and online sales.
- Lead strategic technical SEO and digital initiatives, partner with developers to optimize web site traffic.
- Create, manage and deploy marketing campaigns for all products and services.
- Manage the look, feel and the content on corporate website, product websites, and email campaigns.
- Advance the corporate image and brand both internally and externally.
- Merchandise success stories with third party sites and industry press to generate traffic and backlinks.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Director Responsibilities
- Create project plans for the department's annual budget, documenting the road map, resources, and budget required.
- Create the plan and timeframe for accomplishing goals, monitoring milestones, and driving marketing plan to fruition.
- Develop and execute an online customer acquisition plan designed to maximize site traffic and sales demand.
- Maximize paid/organic search traffic and order conversion for e commerce products.
- Propose, create a budget for, test, track, and report online advertising programs.
- Oversee company's Social Media presence including Facebook, LinkedIn and Twitter.
- Manage a consistent look, feel, and the content on corporate website and product websites.
Requirements
- Minimum of 10 years of professional experience.
- Strong Social Media, SEO and SEM expertise.
- Minimum of 3 years of experience managing marketing operations within the FMCG & Retail or in the MENA region.
- Must have a keen business acumen and proven executive management abilities based on prior experience.
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