Head of Digital
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Key skills for this role
Key Skills for This Role
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Strategy and Business Development
- Develop, build, and lead the Retail Digital Strategy and roadmap for business development.
- Expand brand presence, drive profitable growth, and align with group priorities.
- Track regional digital trends to maintain relevance, innovation, and competitiveness.
- Enhance customer experience, loyalty, personalisation, and data-driven decision-making.
- Identify retail commercial opportunities to grow sales and market share.
- Build and develop the Digital team, capabilities, and operating model.
Trade and Operations
- Manage and trade digital platforms across multiple markets throughout MENA.
- Ensure digital merchandising excellence across all online channels.
- Deliver market-specific solutions that drive localisation, engagement, and conversion.
- Ensure promotional and marketing activities support sales growth, profitability, and customer loyalty.
- Use the commercial calendar and business priorities to maintain consistency and operational excellence across territories.
- Lead digital platform developments, upgrades, and migrations.
- Broaden the digital footprint through marketplace and third-party partnerships.
- Explore new digital channels and business opportunities to drive incremental revenue.
- Drive omnichannel initiatives including Click & Collect, Ship from Store, Endless Aisle, and store-integrated digital experiences.
- Lead digital-first development for new store openings and customer engagement initiatives.
Requirements
- Experience developing and leading a retail digital strategy and roadmap.
- Ability to align digital initiatives with group priorities, profitable growth, and market competitiveness.
- Understanding of digital trends across regional markets.
- Experience managing digital platforms and online merchandising across multiple markets.
- Ability to deliver market-specific digital solutions that improve engagement and conversion.
- Experience leading digital platform developments, upgrades, and migrations.
- Experience with omnichannel initiatives such as Click & Collect, Ship from Store, or Endless Aisle.
- Experience building Digital teams, capabilities, and operating models.
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