Head of Content
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Key skills for this role
About the Role
A leading real-estate development firm in Riyadh seeks a Head of Content to develop and execute a comprehensive content strategy. The role involves leading a cross-functional team, overseeing storytelling for luxury projects, and ensuring brand consistency across channels.
Key Skills for This Role
Responsibilities
- Develop and execute a comprehensive content strategy that supports brand positioning
- Lead a cross functional content team to produce high quality digital, print, and multimedia assets
- Oversee creation of compelling storytelling for residential, commercial, and mixed use projects
- Collaborate with Marketing, Sales, Project Development, and Investor Relations to align content
- Set editorial standards, brand voice guidelines, and quality control processes
- Manage content production budget and track ROI on content initiatives
- Leverage data analytics and SEO insights to optimize content performance
- Champion innovative content formats (AR/VR, virtual tours, interactive infographics)
- Ensure all content complies with local regulations and corporate governance
- Mentor and develop junior content staff
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Architecture, Real Estate, or related field
- Exceptional written and verbal communication skills in English
- Minimum 8 10 years of progressive experience in content creation, content strategy, or brand communications
- Demonstrated experience leading content teams and managing external agency relationships
- Deep understanding of digital content trends, SEO, and analytics tools
Full Job Posting
Company Overview
- A leading real‑estate development firm listed on Tadawul, dedicated to delivering master‑planned lifestyle communities across Saudi Arabia in alignment with Vision 2030.
- Through its international arm, the group also creates luxury residential, commercial, and mixed‑use projects worldwide.
Job Responsibilities
- Develop and execute a comprehensive content strategy that supports the brand positioning in both Saudi and global markets.
- Lead a cross‑functional content team (writers, designers, videographers, and agencies) to produce high‑quality digital, print, and multimedia assets.
- Oversee the creation of compelling storytelling for residential, commercial, and mixed‑use projects, ensuring consistency across all channels.
- Collaborate closely with Marketing, Sales, Project Development, and Investor Relations to align content with business objectives.
- Set editorial standards, brand voice guidelines, and quality control processes; conduct regular audits to maintain brand integrity.
- Manage the content production budget, negotiate contracts with external agencies, and track ROI on content initiatives.
- Leverage data analytics and SEO insights to optimize content performance, increase audience engagement, and drive qualified leads.
- Champion innovative content formats (AR/VR experiences, virtual tours, interactive infographics) to showcase luxury developments.
- Ensure all content complies with local regulations, corporate governance, and sustainability messaging.
- Mentor and develop junior content staff, fostering a culture of creativity, continuous learning, and collaboration.
Essential Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Architecture, Real Estate, or a related field. A master’s degree is preferred.
- Exceptional written and verbal communication skills in English; fluency in Arabic is highly advantageous.
- Proven ability to craft compelling narratives for high‑end real‑estate projects.
- Strong leadership and team‑management capabilities with a track record of building high‑performing creative teams.
- Deep understanding of digital content trends, SEO, and analytics tools (Google Analytics, Adobe Analytics, etc.).
- Excellent project‑management skills with the ability to handle multiple initiatives under tight deadlines.
Desired Experience
- Minimum 8–10 years of progressive experience in content creation, content strategy, or brand communications, preferably within real‑estate, luxury goods, or hospitality sectors.
- Demonstrated experience leading content teams and managing external agency relationships.
- Portfolio showcasing successful multi‑channel campaigns, multimedia storytelling, and measurable business impact.
- Familiarity with the Saudi Arabian market and Vision 2030 initiatives is a strong plus.
- Experience with international luxury branding (e.g., Europe, North America, Asia) and an understanding of global consumer expectations.
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