Brand Manager - (Automotive Sales)
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Key skills for this role
About the Role
Seeking a Brand Manager to develop and implement brand strategies for an automotive portfolio in Qatar. Responsibilities include leading product launches, managing marketing campaigns, conducting market research, and overseeing budgeting.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive brand strategies for the automotive portfolio to increase market share and brand equity
- Lead product launches, promotional campaigns, and events across Qatar, ensuring alignment with corporate objectives
- Collaborate closely with sales, dealership networks, after sales, and service teams to drive consistent brand messaging
- Conduct market research, competitive analysis, and consumer insight studies to inform brand positioning
- Manage the creation and execution of digital and traditional marketing assets (advertising, social media, point of sale materials)
- Oversee budgeting, forecasting, and performance tracking of brand initiatives, delivering regular ROI reports to senior management
- Ensure compliance with brand guidelines, regulatory standards, and corporate policies across all communications
- Mentor and develop a small cross functional team, fostering a culture of creativity, accountability, and continuous improvement
Requirements
- Bachelor's degree in Marketing, Business Administration, Automotive Engineering, or related field (Master's preferred)
- Minimum 5 7 years of experience in brand management, automotive marketing, or related roles
- Strong understanding of the automotive market in the GCC, especially Qatar
- Excellent written and verbal communication skills in English; Arabic proficiency is a plus
- Proven analytical ability to interpret market data and translate insights into actionable strategies
- Leadership, negotiation, and stakeholder management skills
- Track record of successful launch and growth of automotive brands or models
- Experience working with multiple dealership networks and OEM partners
- Hands on experience with digital marketing platforms, CRM tools, and analytics software
Full Job Posting
Job Responsibilities
- Develop and implement comprehensive brand strategies for the automotive portfolio to increase market share and brand equity.
- Lead product launches, promotional campaigns, and events across Qatar, ensuring alignment with corporate objectives.
- Collaborate closely with sales, dealership networks, after‑sales, and service teams to drive consistent brand messaging.
- Conduct market research, competitive analysis, and consumer insight studies to inform brand positioning.
- Manage the creation and execution of digital and traditional marketing assets (advertising, social media, point‑of‑sale materials).
- Oversee budgeting, forecasting, and performance tracking of brand initiatives, delivering regular ROI reports to senior management.
- Ensure compliance with brand guidelines, regulatory standards, and corporate policies across all communications.
- Mentor and develop a small cross‑functional team, fostering a culture of creativity, accountability, and continuous improvement.
Essential Qualifications
- Bachelor’s degree in Marketing, Business Administration, Automotive Engineering, or a related field (Master’s preferred).
- Strong understanding of the automotive market in the GCC, especially Qatar.
- Excellent written and verbal communication skills in English; Arabic proficiency is a plus.
- Proven analytical ability to interpret market data and translate insights into actionable strategies.
- Leadership, negotiation, and stakeholder‑management skills.
Desired Experience
- Minimum 5–7 years of experience in brand management, automotive marketing, or related roles.
- Track record of successful launch and growth of automotive brands or models.
- Experience working with multiple dealership networks and OEM partners.
- Hands‑on experience with digital marketing platforms, CRM tools, and analytics software.
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