Head of Content & Reality Production
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Key skills for this role
About the Role
Build and run a live, unscripted content operation, manage production teams, and develop engaging narratives for a reality show featuring sales agents.
Key Skills for This Role
Responsibilities
- Design the editorial framework for the Sales Floor content operation.
- Develop the character system and track agent story arcs.
- Create the content bible governing all produced content.
- Hire, manage, and direct a team of field videographers, editors, and social media scheduler.
- Build and own the daily production schedule and posting calendar.
- Own content KPIs and present monthly performance reports to leadership.
- Coach agents through weekly briefings and monthly 1 on 1 sessions.
Requirements
- Experience building and running a content production operation
- Ability to design editorial frameworks and content bibles
- Experience managing a team of videographers, editors, and social media schedulers
- Strong understanding of content KPIs and business attribution
- Ability to coach talent and maintain authenticity in content
Full Job Posting
The Role in One Sentence
- You will build and run a live, unscripted, daily content machine that turns 160 real sales agents into the most watched business story in the Middle East — and in doing so, become the architect of the most innovative B2B marketing strategy in the GCC.
Who We Are
- We are a fast growing B2B company based in Dubai with a sales operation of 160 agents across 8 teams.
- We have built one of the most active and structured sales floors in the UAE.
- We are going to film all of it as a genuine, unscripted, character driven reality show set on a live sales floor.
What You Will Actually Do
- Build the Show: Design editorial framework, character system, content bible, and tone.
- Run the Production: Hire and manage team of videographers, editors, and scheduler; own daily production schedule; implement habituation protocol.
- Own the Strategy: Own content KPIs, agent personal brand system, viral moment response, monthly performance reports, and 3 month content roadmap.
- Coach the Talent: Run weekly team leader briefings, monthly 1 on 1 coaching, agent onboarding program, and protect authenticity.
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