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GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market. As an individual contributor, the Lead owns the go-to-market for a specific product line or segment end to end. You're handed the objective ("drive adoption for this new feature") and you decide how: the rollout plan, the enablement, the tracking. You turn half-formed product and pricing inputs into a plan a rep can actually execute.
What You'll Do
Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.
Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.
Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe.
Build and maintain the materials, processes, and playbooks the field needs.
Sit close to the field, and turn what you hear into recommendations for Product Marketing.
Analyze performance data to find where a launch is stalling, and flag risks early.
GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market. As an individual contributor, the Lead owns the go-to-market for a specific product line or segment end to end. You're handed the objective ("drive adoption for this new feature") and you decide how: the rollout plan, the enablement, the tracking. You turn half-formed product and pricing inputs into a plan a rep can actually execute.
What You'll Do
Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.
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Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.
Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe.
Build and maintain the materials, processes, and playbooks the field needs.
Sit close to the field, and turn what you hear into recommendations for Product Marketing.
Analyze performance data to find where a launch is stalling, and flag risks early.
Buy-now-pay-later fintech offering transparent installment plans with no hidden fees, using advanced analytics beyond traditional credit scores.
Visit company websiteJobs and hiring trendsUSD 117000-167000 / year
Lead · 6+ years experience
Remote
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