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GTM Strategy & Operations Lead
Affirm
Calgary, CAN
Full-time
Mid-Senior
Onsite
Discovered 4 weeks ago
Go-to-Market StrategyProduct MarketingRevenue OperationsCross-Functional CollaborationAnalytical SkillsCommunication
Free
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Go-to-Market StrategyProduct MarketingRevenue Operations
Role Overview
Affirm seeks a GTM Strategy & Operations Lead to own the go-to-market strategy for a specific product line or segment, from rollout design to adoption tracking.
The role requires 6+ years of experience in go-to-market strategy, product marketing, or revenue operations, with a strong analytical background and clear communication skills.
Key Skills for This Role
Go-to-Market StrategyProduct MarketingRevenue OperationsCross-Functional CollaborationAnalytical SkillsCommunication
Full Job Posting
About the Role
Affirm seeks a GTM Strategy & Operations Lead to own the go-to-market strategy for a specific product line or segment, from rollout design to adoption tracking.
The role requires 6+ years of experience in go-to-market strategy, product marketing, or revenue operations, with a strong analytical background and clear communication skills.
Responsibilities
- Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward
- Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal
- Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe
- Build and maintain the materials, processes, and playbooks the field needs
- Sit close to the field, and turn what you hear into recommendations for Product Marketing
- Analyze performance data to find where a launch is stalling, and flag risks early
Requirements
- 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment
- Track record of owning a go-to-market motion or product line end to end, rollout through adoption, within a defined scope
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