GTM Specialist
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Key skills for this role
About the Role
FlyAkeed seeks a GTM Engineer to design and automate the technical infrastructure powering the buyer journey. You will bridge sales, marketing, and engineering by building CRM workflows, enrichment systems, AI personalization, and reporting dashboards.
Key Skills for This Role
Responsibilities
- Design, build, integrate, and maintain FlyAkeed's GTM tech stack across CRM, marketing automation, outbound, enrichment, analytics, and sales productivity tools
- Ensure seamless data flow between systems such as HubSpot, Clay, n8n, Make, Smartlead, Lemlist, analytics tools, and other revenue platforms
- Translate business requirements from Sales, Marketing, Growth, and RevOps teams into scalable technical workflows
- Identify system gaps, workflow inefficiencies, and manual processes that can be automated or improved
- Build and deploy automated workflows for lead capture, enrichment, scoring, qualification, routing, follow up, and lifecycle management
- Create automation logic to assign high priority leads or accounts to the right sales team members
- Automate repetitive sales and marketing operations to improve team productivity and execution speed
- Maintain documentation of GTM workflows, system logic, and automation rules
- Build and manage prospecting systems using tools such as Clay, LinkedIn Sales Navigator, enrichment platforms, and outbound sequencing tools
- Support outbound campaign execution, including list building, segmentation, personalization workflows, sequencing, and performance tracking
- Improve account prioritization, lead qualification, and campaign targeting based on data and market signals
- Design and implement AI powered workflows to support account research, lead qualification, personalized outreach, sales enablement, and next best action recommendations
Requirements
- Minimum 3 years of hands on experience in GTM Engineering, Revenue Operations, Marketing Operations, Sales Operations, Growth Operations, or a similar technical growth role
- Strong experience with CRM platforms, preferably HubSpot
- Hands on experience with automation tools such as Clay, n8n, Make, Zapier, or similar platforms
- Familiarity with outbound, enrichment, and prospecting tools such as Clay, Smartlead, Lemlist, or similar
- Strong understanding of B2B sales funnels, lead generation, pipeline management, sales processes, and campaign operations
- Ability to build workflows, manage data structures, clean datasets, and design segmentation logic
- Strong data literacy with the ability to analyze funnel performance, campaign results, and pipeline metrics
- Comfortable using AI tools and LLMs for research, personalization, automation, and productivity
- Strong problem solving skills with the ability to convert business needs into scalable technical systems
- Good communication skills and ability to work cross functionally with Sales, Marketing, Growth, RevOps, and Product teams
- Based in or willing to relocate to Riyadh, Saudi Arabia
Full Job Posting
About FlyAkeed
- FlyAkeed is a leading online platform dedicated to simplifying the travel booking process for flights and hotels.
- Established in 2017 and headquartered in Riyadh, Saudi Arabia.
- Current funding stage: Series A. Supported by PIF subsidiary Sanabil Investments, Elm, Artal Capital, Alrajhi Partners.
Role Definition
- A Go To Market (GTM) Engineer is a hybrid technical and revenue focused role that bridges Sales, Marketing, Growth, Revenue Operations, and Engineering.
- The role is responsible for designing, building, integrating, and automating the technical infrastructure that powers the buyer journey.
- The GTM Engineer translates business requirements and growth strategies into scalable technical workflows.
Role Overview
- We are looking for a highly technical and business minded GTM Engineer to join FlyAkeed's Growth team in Riyadh.
- This role sits at the intersection of revenue strategy, data, automation, and systems architecture.
- You will be responsible for building and optimizing the technical engine behind FlyAkeed's go to market operations.
Key Responsibilities GTM Systems & Architecture
- Design, build, integrate, and maintain FlyAkeed's GTM tech stack across CRM, marketing automation, outbound, enrichment, analytics, and sales productivity tools.
- Ensure seamless data flow between systems such as HubSpot, Clay, n8n, Make, Smartlead, Lemlist, analytics tools, and other revenue platforms.
- Translate business requirements from Sales, Marketing, Growth, and RevOps teams into scalable technical workflows.
- Identify system gaps, workflow inefficiencies, and manual processes that can be automated or improved.
Workflow Automation
- Build and deploy automated workflows for lead capture, enrichment, scoring, qualification, routing, follow up, and lifecycle management.
- Create automation logic to assign high priority leads or accounts to the right sales team members in a timely and accurate manner.
- Automate repetitive sales and marketing operations to improve team productivity and execution speed.
- Maintain documentation of GTM workflows, system logic, and automation rules.
Lead Generation & Outbound Operations
- Build and manage prospecting systems using tools such as Clay, LinkedIn Sales Navigator, enrichment platforms, and outbound sequencing tools.
- Support outbound campaign execution, including list building, segmentation, personalization workflows, sequencing, and performance tracking.
- Improve account prioritization, lead qualification, and campaign targeting based on data and market signals.
- Collaborate with Sales and Marketing teams to improve lead quality and conversion rates.
AI Implementation & Personalization
- Design and implement AI powered workflows to support account research, lead qualification, personalized outreach, sales enablement, and next best action recommendations.
- Configure AI and LLM based tools to generate relevant company insights, prospect summaries, personalized messaging, and campaign support.
- Continuously test AI use cases that improve GTM efficiency, personalization, and sales productivity.
Data Management & CRM Operations
- Own CRM data hygiene, segmentation, deduplication, enrichment, validation rules, and lifecycle stage management.
- Ensure clean and reliable data across GTM systems to support accurate reporting and decision making.
- Manage lead source tracking, UTM tracking, form capture, field mapping, and campaign attribution.
- Support data governance and improve consistency across sales and marketing operations.
Analytics, Reporting & Experimentation
- Build dashboards and reports to track pipeline health, campaign performance, funnel conversion, lead quality, sales productivity, and revenue impact.
- Monitor GTM performance and identify opportunities to improve conversion rates across the buyer journey.
- Run experiments across outbound, lead scoring, personalization, routing, and campaign workflows.
- Provide insights and recommendations to support better GTM decision making.
Requirements
- Minimum 3 years of hands on experience in GTM Engineering, Revenue Operations, Marketing Operations, Sales Operations, Growth Operations, or a similar technical growth role.
- Strong experience with CRM platforms, preferably HubSpot.
- Hands on experience with automation tools such as Clay, n8n, Make, Zapier, or similar platforms.
- Familiarity with outbound, enrichment, and prospecting tools such as Clay, Smartlead, Lemlist, or similar.
- Strong understanding of B2B sales funnels, lead generation, pipeline management, sales processes, and campaign operations.
- Ability to build workflows, manage data structures, clean datasets, and design segmentation logic.
- Strong data literacy with the ability to analyze funnel performance, campaign results, and pipeline metrics.
- Comfortable using AI tools and LLMs for research, personalization, automation, and productivity.
- Strong problem solving skills with the ability to convert business needs into scalable technical systems.
- Good communication skills and ability to work cross functionally with Sales, Marketing, Growth, RevOps, and Product teams.
- Based in or willing to relocate to Riyadh, Saudi Arabia.
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