Growth Marketing Director - AI Fintech
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Key skills for this role
About the Role
Discovered MENA is hiring a Growth Marketing Director for an AI fintech company in Abu Dhabi. The role involves leading customer acquisition, brand strategy, and managing a significant monthly budget.
Key Skills for This Role
Responsibilities
- Own commercial strategy and brand engine to ensure rapid market take up
- Execute aggressive market plans and set firm performance metrics
- Manage monthly investment between 5 million and 10 million USD
- Scale platforms like TikTok to drive revenue and user expansion
- Build customer acquisition and partnership powerhouse from the ground up
Requirements
- Extensive experience leading growth and marketing at senior or head of department level
- Background in Fintech or Banking within MENA region
- Proven track record managing monthly budgets exceeding 5 million USD
- Exceptional expertise in TikTok scaling and performance media management
- Deep understanding of Emirati market and regional consumer behaviors
- Direct experience in Gen Z audience acquisition and community building
- Strong background in building commercial partnerships and localized brand presence
- Ability to transition between CMO level strategy and hands on execution
Full Job Posting
Discover the opportunity
- We are hiring a Growth Marketing Director to join an ambitious AI application provider within their Abu Dhabi headquarters.
- This is a senior leadership appointment designed for a commercial heavy hitter ready to operate at a Chief Marketing Officer level.
- You will join a business at the intersection of AI and financial technology during a period of rapid regional expansion.
Discover the mission
- This role is about building a customer acquisition and partnership powerhouse from the ground up.
- You will own the commercial strategy and the brand engine to ensure rapid market take up.
- During the first six months you will execute aggressive market plans and set firm performance metrics designed to ring fence customers through highly localized strategies.
Discover the role
- As the strategic lead for growth you will manage a significant monthly investment ranging between 5 million and 10 million USD.
- You will be responsible for scaling platforms like TikTok to drive both revenue and user expansion.
- This position requires a leader who understands the Emirati context and possesses a deep mastery of Gen Z acquisition tactics.
- Your goal is to blend high level strategic vision with the technical agility required to scale a modern financial app.
Discover the requirements
- Extensive experience leading growth and marketing functions at a senior or head of department level
- A background in Fintech or Banking within the MENA region is hugely advantageous
- Proven track record managing monthly budgets exceeding 5 million USD
- Exceptional expertise in TikTok scaling and performance media management
- Deep understanding of the Emirati market and regional consumer behaviors
- Direct experience in Gen Z audience acquisition and community building
- Strong background in building commercial partnerships and localized brand presence
- Ability to transition between CMO level strategy and hands on execution
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