Growth and Marketing Manager
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Key skills for this role
About the Role
Furchild is seeking a Growth and Marketing Manager to own the full funnel from acquisition to retention. The role includes managing paid marketing budgets, conversion rate optimization, CRM and lifecycle automation, and running weekly performance reviews.
Key Skills for This Role
Responsibilities
- Own the paid marketing budget: forecast, allocation, reporting, and spend vs forecast variance
- Manage partner agencies: briefs, scopes, SLAs, weekly business reviews, and performance measurement
- Analyze and fine tune channel mix across platforms (online and offline); own the creative testing roadmap
- Own the CRO testing roadmap that turns more visitors into subscribers
- Partner with product/ops on the first order experience and subscription mechanics
- Own the strategy, reporting and continuous improvement of the lifecycle program (CRM, reactivation, referrals, loyalty, upsell/cross sell)
- Run a weekly performance review with leadership covering the full journey, acquisition through retention
- Own a single, connected view of unit economics so acquisition spend is judged against retained value
- Use cohort analysis to understand why customers stay or leave, and feed those insights back into acquisition, conversion and lifecycle
Requirements
- MENA regional experience and based in the UAE
- Experience in subscription or DTC e commerce businesses
- Hands on across the full funnel: acquisition, retention, and lifecycle marketing
- Strong analytical skills, including cohort analysis and LTV optimization
- Hands on operator experience with Meta Ads Manager and Google Ads at minimum
- Working fluency with a CRM / lifecycle platform such as segmentation, customer journeys, lifecycle automation
- Comfortable building processes, reports and growth initiatives from scratch in a fast growing business environment
- Comfortable owning conversion / CRO from landing pages, funnel diagnosis, and a structured testing roadmap
- Strong commercial instinct; able to think long term while maintaining startup agility to execute daily
- Analytical fluency in spreadsheets and CRM / analytics tools
- Bachelor's Degree in any related field
Full Job Posting
Acquisition
- New customer growth
- CAC
- First order purchases
- Own the paid marketing budget: forecast, allocation, reporting, and spend vs forecast variance
- Manage partner agencies: briefs, scopes, SLAs, weekly business reviews, and performance measurement
- Analyze and fine tune channel mix across platforms (online and offline); own the creative testing roadmap and a live view of winning and losing variants
Conversion
- Website conversion
- Onboarding funnel
- Subscription conversion
- Landing pages
- CRO own the testing roadmap that turns more visitors into subscribers
- Partner with product/ops on the first order experience and subscription mechanics
Lifecycle Management
- CRM segmentation, customer journeys and lifecycle automation
- Reactivation / win back campaigns
- Referrals
- Loyalty
- Upsell and cross sell
- Own the strategy, reporting and continuous improvement of the lifecycle program
Across the Funnel
- Run a weekly performance review with leadership covering the full journey, acquisition through retention.
- Own a single, connected view of unit economics so acquisition spend is judged against retained value.
- Use cohort analysis to understand why customers stay or leave, and feed those insights back into acquisition, conversion and lifecycle.
Requirements
- MENA regional experience and based in the UAE.
- Experience in subscription or DTC e commerce businesses.
- Hands on across the full funnel: acquisition, retention, and lifecycle marketing.
- Strong analytical skills, including cohort analysis and LTV optimization.
- Hands on operator experience with Meta Ads Manager and Google Ads at minimum.
- Working fluency with a CRM / lifecycle platform such as segmentation, customer journeys, lifecycle automation.
- Comfortable building processes, reports and growth initiatives from scratch in a fast growing business environment.
- Comfortable owning conversion / CRO from landing pages, funnel diagnosis, and a structured testing roadmap.
- Strong commercial instinct; able to think long term while maintaining startup agility to execute daily.
- Analytical fluency in spreadsheets and CRM / analytics tools.
- Bachelor's Degree in any related field.
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