Growth Marketing Manager
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Key skills for this role
About the Role
Furchild is seeking a Growth Marketing Manager to own the full funnel from acquisition to retention. You will manage paid marketing budgets, optimize conversion, and drive lifecycle programs.
Key Skills for This Role
Responsibilities
- Own the paid marketing budget: forecast, allocation, reporting, and spend vs forecast variance
- Manage partner agencies: briefs, scopes, SLAs, weekly business reviews, and performance measurement
- Analyze and fine tune channel mix across platforms; own the creative testing roadmap
- Own the testing roadmap for CRO to turn more visitors into subscribers
- Partner with product/ops on the first order experience and subscription mechanics
- Own CRM strategy: segmentation, customer journeys and lifecycle automation
- Drive reactivation/win back campaigns, referrals, loyalty, upsell and cross sell
- Run a weekly performance review with leadership covering the full journey
- Own a single, connected view of unit economics
- Use cohort analysis to understand customer retention and feed insights back into acquisition, conversion and lifecycle
Requirements
- MENA regional experience and based in the UAE
- Experience in subscription or DTC e commerce businesses
- Hands on across the full funnel: acquisition, retention, and lifecycle marketing
- Strong analytical skills, including cohort analysis and LTV optimization
- Hands on operator experience with Meta Ads Manager and Google Ads
- Working fluency with a CRM / lifecycle platform
- Comfortable building processes, reports and growth initiatives from scratch
- Comfortable owning conversion / CRO from landing pages, funnel diagnosis, and a structured testing roadmap
- Strong commercial instinct and startup agility
- Analytical fluency in spreadsheets and CRM / analytics tools
- Bachelor's Degree in any related field
Full Job Posting
Acquisition
- New customer growth
- CAC
- First order purchases
- Own the paid marketing budget: forecast, allocation, reporting, and spend vs forecast variance
- Manage partner agencies: briefs, scopes, SLAs, weekly business reviews, and performance measurement
- Analyze and fine tune channel mix across platforms (online and offline); own the creative testing roadmap and a live view of winning and losing variants
Conversion
- Website conversion
- Onboarding funnel
- Subscription conversion
- Landing pages
- CRO own the testing roadmap that turns more visitors into subscribers
- Partner with product/ops on the first order experience and subscription mechanics
Lifecycle Management
- CRM segmentation, customer journeys and lifecycle automation
- Reactivation / win back campaigns
- Referrals
- Loyalty
- Upsell and cross sell
- Own the strategy, reporting and continuous improvement of the lifecycle program
Across the Funnel
- Run a weekly performance review with leadership covering the full journey, acquisition through retention.
- Own a single, connected view of unit economics so acquisition spend is judged against retained value.
- Use cohort analysis to understand why customers stay or leave, and feed those insights back into acquisition, conversion and lifecycle.
Requirements
- MENA regional experience and based in the UAE.
- Experience in subscription or DTC e commerce businesses.
- Hands on across the full funnel: acquisition, retention, and lifecycle marketing.
- Strong analytical skills, including cohort analysis and LTV optimization.
- Hands on operator experience with Meta Ads Manager and Google Ads at minimum.
- Working fluency with a CRM / lifecycle platform such as segmentation, customer journeys, lifecycle automation.
- Comfortable building processes, reports and growth initiatives from scratch in a fast growing business environment.
- Comfortable owning conversion / CRO from landing pages, funnel diagnosis, and a structured testing roadmap.
- Strong commercial instinct; able to think long term while maintaining startup agility to execute daily.
- Analytical fluency in spreadsheets and CRM / analytics tools.
- Bachelor's Degree in any related field.
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